Monday, September 1, 2014

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Meet the cast of Denmark's "Grey's Anatomy".

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The engineers at Flatiron Health are trying to cure cancer

When Chris Anderson’s The Long Tail was released in 2006 – advocating that the future of consumer culture was all about specific niches – the world listened; startups have dedicated themselves to smaller and smaller concerns.

New York’s Flatiron Health (oddly enough located in Tribeca) is the clear exception to that rule – the startup aims to do nothing less than cure cancer.

In 2010, at the tender age of 24, Zach Weinberg and Nat Turner sold their online ad platform Invite Media to Google for $81 million. After spending two years at the company, the multi-millionaire twentysomethings decided to leave the comforts of Google and found Flatiron Health, inspired by seeing their own family members battle cancer.

Despite having no background in medicine, the founders believed that big data could transform the treatment and study of cancer. As Weinberg told an audience at Pilot Health Tech NYC Demo Day, “After five years of advertising, you kind of get sick doing advertising. And so we decided, well, what’s the next natural step? And that’s to go and try and cure cancer.”

Last year the company raised $8 million from Google Ventures, among others, and their pilot platform is currently in beta testing at 11 cancer centers throughout the US.

Flatiron Health is hiring for seven open positions in engineering and sales, as well as a few more for any oncologists out there. Get all the details here.

Now go forth (and race for the cure).

Nitty Gritty:

2003: Year Clay Shirky described the Long Tail as a new business model

2004: Year Chris Anderson’s article on the Long Tail appeared in Wired

2006: Year Slate’s Tim Wu called the Long Tail a dubious theory of everything

 

 


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