July 23-25, 2014
at New York University

Education Uncubed is a

conversation as much as it is a conference.

It is a national dialogue among universities and leading founders, entrepreneurs, and experts from the startup space.

It is an opportunity for schools to further empower their students and alumni to pursue entrepreneurial ideas and career paths — within the university setting, rather than outside of it.

It is an opportunity for schools to discuss and learn best practices to prepare their students and alumni for the next generation of work at young, exciting companies.


Uncubed connects doers and dreamers with extraordinary companies through digital and experiential content. Uncubed's daily publication, Wakefield, gives you an inside look at the products, jobs, and culture of tech and creative, next-gen startups.

The Uncubed conferences are high energy and creative gatherings of thought leaders, high-calibre talent and the top startups in the country.


Chris Johnson

Co-founder and CEO

Brian Shoicket

University Programs Lead

Jessica Hutton

Operations Lead

Guy Cimbalo


Danny Fitzgerald

Regional Events Manager

Charlie Windolf

Technical Staff

Liz LeCrone

Editorial Assistant

Tarek Pertew

Co-founder and CCO

Lisa Penberthy

Event Coordinator

Jack Krupnik

Strategy & Ops Lead

Kelsey Wojtasiak

Regional Events Manager

Jodi Donner

Community Support

Perry Piep

Events Assistant

Daniel Willson

Technical Staff

Visit Uncubed online

Sign up for your startup tours here

Contact the event staff

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8:00 - 9:00 AM
Check-in and Breakfast
9:00 - 9:10 AM
An Introduction to Education Uncubed

Tarek Pertew is the co-founder and CCO of Uncubed. Pertew is also co-founder of the NYC Footy adult soccer league.

9:10 - 9:30 AM
Morning Rabble-Rouser

Anil Dash is a blogger, entrepreneur, and technologist. He is currently the Director of Public Technology at the incubator Expert Labs.

9:30 - 10:15 AM
Startup Confidential
Discussions about the risks and rewards of working at a young, growing company — from the personal and professional to the cultural and financial.

Paul Murphy is the co-founder and CEO of Dots, a gaming company, and is a partner at Betaworks which incubates and invests in ideas.

Rose is founder & CEO of Gust, and has been described as "New York's Archangel" by Forbes and a "world conquering entrepreneur" by BusinessWeek.

10:15 - 10:30 AM
Interactive Break
10:30 - 11:15 AM
A Candid Look at Ideal Candidates
What does a young company seek when hiring? Find out exactly what your students' experiences should look like, as well as how companies identify "cultural fits." Moderated by Tarek Pertew.

Ben Ross is the cofounder of projectSHERPA, a startup advisor, catalyst/connector, and a karaoke star.

Fanelli built and currently manages Global Recruitment for Booker. You can also find her hanging out with the coolest 9 year old around, her son James.

Lee drives recruitment at Oscar, an ambitious company that's using tech to make insurance simple and more human. Lee is formerly of Google and Palantir.

11:15 - 11:20 AM
Short Break
11:20 - 12:20 PM
How to Get Hired by Facebook and Foursquare
Recruiters from Facebook and Foursquare guide us through their application processes - from inquiry to interview. (Note: results not guaranteed...)

Mohammed Oosman is a university recruiter for Facebook, first in Menlo Park, now in New York City. Oosman was formerly a recruiter for Twilio.

Alyxa Lease is a product and design recruiter at Foursquare. She formerly held roles in talent management at Sailthru and theLadders.

12:20 - 1:30 PM
1:30 - 2:00 PM
Startup Bingo
2:00 - 3:15 PM
Lost & Founders: Stories from Entrepreneurs

Jocelyn Leavitt is the co-founder and CEO of Hopscotch, an iPad development environment to teach kids how to program.

Amanda Hesser is the co-founder and CEO of Food52, an online food community to help people become better, smarter, and happier cooks.

Ben Hindman is the co-founder and CEO of Splash, an online event planning service. Hindman attended Vanderbilt University and has led events management for several companies, including Thrillist.

3:15 - 3:30 PM
Interactive Break
3:30 - 4:15 PM
Mind the Gap: Addressing the Skills Gap Between Coursework and Startup Jobs
With innovation moving faster than curriculum can adapt, how can students develop the experience to be work-ready? And how can schools better equip their students with the skills companies need?

Rae is the Managing Director of TechStars Boston, co-founder of the Startup Institute, lecturer at MIT, and the Managing Director at Project 11.

Mackenzie Kosut is a systems engineer at Oscar Insurance. Kosut is formerly of Tumblr, Viacom, and DHL.

Dane Atkinson founded his first company when he was 15. He is currently the co-founder and CEO of SumAll and the former CEO of Squarespace.

Daniel Willson is a third year student at the University of Virginia. Willson is also the founder of HC Media, a student-run tech publication and digital agency.

4:15 - 4:30 PM
Interactive Break
4:30 - 5:30 PM
Biergarten Brainstorm
Thought-provoking discussions that will change the way you view "brainstorming sessions." Leaders and topics listed below.

When does a student project become a "company," and how do you separate teaching a student from giving business advice to a private enterprise? How does your school interact with student-run companies?

Student Startup Madness founder, Sean Branagan, will open the college competition conversation and talk about the benefits and "how tos" of getting one started.

HackCville is a non-profit clubhouse and creative community for student entrepreneurs, led by U.Va. students, alumni, and community members. Learn more about the model and how your school can replicate it.

How do university venture programs form, maintain, and leverage connections with startups and investors to provide funding, mentorship, and more for students and student-run startups?

How are universities partnering with high schools to begin entrepreneurial education earlier? Examining UD's work with the Diamond Challenge, we'll explore the program, funding, stakeholders, and benefits.

How can entrepreneurship expand beyond business school walls? Learn what one arts & design program is doing to foster entrepreneurial content and communications at a university-wide level.

Your student wants to work for a startup; what should their compensation package look like? Uncubed co-founder and finance industry expatriate, Chris Johnson, explains it all - from equity and VC funding to the nitty gritty of dilution and vesting periods.

5:30 - 5:45 PM
Evening Rabble-Rouser

Laura Smith is the Vice President of Service at Amplify, a new business creating digital products and services for K-12 education.

6:30 - 7:30 PM
Cocktails Reception at WeWork

79 Madison Avenue

3rd Floor

New York, NY 10016

Recommended Restaurants


8:00 - 9:00 AM
Check-in and Breakfast
9:00 - 9:05 AM
An Introduction to Day Two
9:05 - 9:30 AM
Morning Rabble-Rouser

Haot is the Chief Digital Officer (CDO) and Deputy Secretary for Technology for New York State. Haot served formerly as the CDO for the City of New York.

9:30 - 10:15 AM
How Do You Teach Entrepreneurship?
The definition of entrepreneurship has evolved, and so too must the curriculum. By considering your primary audience, goals, and motivations behind your program, we'll identify the next steps to take in your school's entrepreneurial career education.

David Touve is the director of the Galant Center for Entrepreneurship, a professor at the University of Virginia, and an ex-startup junkie.

Robinson is an award-winning professor at Rutgers Business School and Academic Director of the Center for Urban Entrepreneurship & Economic Development.

Gregory is the co-director of the Northeastern University Center for Entrepreneurship Education. He is also an advisor to IDEA, NEU's venture accelerator.

Hapworth is a co-founder of the Thought into Action Entrepreneurship Institute at Colgate University, a student venture incubator and mentorship program.

10:15 - 10:30 AM
Interactive Break
10:30 - 11:30 AM
If You Build It, They Will Innovate
A look at how universities create dedicated staff roles, innovative departments, and experiential programs to expose students to startups.

Rimalovski is the Executive Director of the NYU Entrepreneurial Institute and runs the NYU Innovation Venture Fund.

Lerner is the Director of Entrepreneurship at Columbia University, a serial entrepreneur, and an angel investor in 50+ companies.

Koltai is the former Senior Advisor for Entrepreneurship at the US Department of State, where he created the Global Entrepreneurship Program.

11:30 - 12:15 PM
The Marshmallow Challenge
12:15 - 1:30 PM
1:30 - 2:30 PM
Finding Waldo
A discussion about redefining the "entrepreneurial" student, and how to identify the non-obvious student for entrepreneurial programs. Moderated by Brian Shoicket.

Susan Scherreik is the founding director of the Center for Entrepreneurial Studies at the Stillman School of Business at Seton Hall University.

Evan Korth is an academic entrepreneur, the co-founder of hackNY, and a computer science professor at New York University.

Stegmaier is the former president of the Entrepreneurs Club at Virginia Tech. Stegmaier is currently the Director of TechPad, a Blacksburg coworking space.

2:30 - 2:45 PM
Interactive Break
2:45 - 3:45 PM
The Education Uncubed Innovation Fair
We've been talking about student entrepreneurship; now let's see it in action. Students demonstrate what they've built with their universities' support.


Radiator Labs


3:45 - 4:00 PM
Short Break
4:00 - 5:00 PM
Incubators, Accelerators, & Facilitators
Find out what goes into a successful university-run incubator or accelerator, from funding and staffing to space and services. Plus, learn how they can create jobs, internships, and invaluable learning experiences for your students and alumni.

Kotch is the Director of Innovation and Entrepreneurship at New York University. Kotch is also the Executive Director of NYC ACRE, a cleantech incubator.

Debera Johnson is the founder and Executive Director of Pratt Institute's Design Incubator and the Brooklyn Fashion + Design Accelerator.

Naraghi is the CEO of IDEA, Northeastern University's student-run venture accelerator that serves over 150 companies founded by students, alumni, and faculty.

Don Burton is the Managing Director of Education Technology at TechStars. Burton is a serial entrepreneur with 25+ years of business experience.

5:00 - 5:30 PM
Evening Rabble-Rouser
Here's how to tie everything you've learned over these past 2 days together into an actionable plan to bring back to your campus and students.

Jason Moss is Co-Founder/General Manager of Metis and VP of Strategy for Kaplan Test Prep, where he helps them launch new businesses.

6:00 - 7:00 PM
Cocktail Reception at Behance

532 Broadway

7th Floor

New York, NY 10012

Recommended Restaurants


8:00 - 9:00 AM
Check-in and Breakfast
9:00 - 9:30 AM
Morning Rabble-Rouser

Nancy Lublin is the CEO of Do Something Inc. and was the creator of Dress for Success. She is also the founder of Crisis Text Line.

9:30 - 9:45 AM
Closing Remarks

Sign up for your startup tours here

Startup Tours:  
  • Track 1
  • Track 2
  • Track 3
Tour Leader: Tarek Pertew

10:30 - 11:15 AM

1155 Avenue of the Americas

New York, NY 10036

Google Maps

11:15 - 11:45 AM

11:45 - 12:30 AM
Columbia Startup Lab

175 Varick Street

New York, NY 10014

Google Maps

12:30 - 1:00 PM
Lunch @ Columbia Startup
1:00 - 1:30 PM

1:30 - 2:30 PM

3 West 18th Street

Second Floor

New York, NY 10011

Google Maps

2:30 - 2:45 PM

2:45 - 3:30 PM

162 Fifth Ave, 11th Floor

New York, NY

Google Maps

3:30 - 4:00 PM

4:00 - 5:00 PM

770 Broadway

New York, NY 10016

Google Maps

Tour Leader: Brian Shoicket

10:30 - 11:30 AM
Dom & Tom

55 Broadway, 7th Floor

New York, NY 10006

Google Maps

11:30 - 12:15 AM

11:30 - 12:15 AM

24 East 24th Street, 5th Floor

New York, NY

Google Maps

1:15 - 1:45 PM
Lunch @ Yext
1:45 - 2:00 PM

2:00 - 3:00 PM

16 W 22nd St, 8th Floor

New York, NY 10010

Google Maps

3:00 - 3:45 PM
3:45 - 4:45 PM

Empire State Building

350 5th Ave

New York, NY 10118

Google Maps

Tour Leader: Lisa Penberthy

10:30 - 11:30 AM

598 Broadway, Fourth Floor

New York, NY, 10012

Google Maps

11:30 - 11:45 AM

11:45 - 12:45 AM
JW Player

8 West 38th Street, Sixth Floor

New York, NY 10012

Google Maps

12:45 - 1:15 PM
Lunch @ Crowdtap
1:15 - 1:45 PM

1:45 - 2:45 PM
Varick Street Incubator

137 Varick St, 2nd Floor

New York, NY 10013

Google Maps

2:45 - 3:15 PM

3:15 - 4:15 PM

247 Centre Street

New York, NY

Google Maps


Wakefield connects students with startups. We work with universities around the U.S., Canada, and Europe to connect students with startups through our Uncubed events, "WakeUp Tours," conferences, thought leadership calls, job board, and more. Learn more about our programs and initiatives below.

Wakefield's Daily Editorial - getwakefield.com

Wakefield's online publication gives you an inside look at the products, jobs, and culture of tech and creative, next-gen startups. Subscribe at getwakefield.com.

Uncubed Conferences - uncubed.com/events

We produce the Uncubed conference series - high-energy and creative gatherings of thought leaders, high-calibre talent, and industry-changing startups (all of which are hiring). These conferences connect job- and internship-seekers with a highly curated lineup of hiring startups straight through to the largest and most successful young tech companies in the world. Learn more at uncubed.com.

The Uncubed Jobs Board - uncubed.com/jobs

Our startup jobs board is the largest and most comprehensive list of hiring startups in New York City.

WakeUp Tours

WakeUp Tours offer students and alumni a look behind-the-scenes at the culture and careers of today's most innovative companies. We curate the startups you'll visit, work with them to develop content and "curriculum" for your tour, coordinate the most effective route, and guide you throughout the day. Speakers include founders, recruiters, developers, product managers, and more.

Access all of these resources here.


Amplify is reimagining the way teachers teach and students learn. We enable teachers to manage whole classrooms and, at the same time, empower them to offer more personalized instruction, so that students become more active, engaged learners. Learn more at amplify.com.

The New York City Economic Development Corporation is the City's primary engine for economic development charged with leveraging the City's assets to drive growth, create jobs and improve quality of life. Learn more about the NYCEDC at nycedc.com.