Uncubed

Acquisition Marketing Manager at BarkBox

New York, NY


Do paid search ads, display networks and keyword targeting make you howl? Is TrueView your True Love? Does a 6-pack o’ beer, your favorite pup, and a promoted content campaign sound like a nice little Thursday night? If you answered yes to these questions, we should chat.

Bark & Co. is a fast-growing business for people who absolutely love dogs. The Acquisition Marketing Manager will own a variety of paid acquisition channels on BarkBox and BarkShop, ranging from paid search and display to promoted content and new channel tests. You’re an analytical, hard-working digital campaign junkie that gets your fix by analyzing current/past campaigns, rolling out new creative and copy, identifying new ways to scale, and looking for ways to drive down CPAs across multiple channels.

This requires daily set-up, optimization, and analysis of multiple campaigns, following a direct response approach. Prioritization comes naturally to you. You will be responsible for managing the most efficient channels for BarkBox and will be working towards monthly and annual growth goals.

 

RESPONSIBILITIES:

  • Create, analyze, and optimize advertising on Google, Bing, and Yahoo Search, as well as a variety of display campaigns
  • Test creatives, bids, placements, landing pages, and audiences to scale campaigns efficiently.
  • Prioritize efforts and budgets to meet company goals.
  • Generate weekly and monthly performance recaps.
  • Coordinate copy and the banner ad design process with our in-house design team.
  • Stay up to date on ad platform updates as they roll out. There is opportunity to expand into new channels as BarkBox grows and tests. 

 

REQUIREMENTS:

  • 2+ years of experience with paid marketing channels and platforms, with paid search, display, and paid social as the most relevant skill sets
  • Strong analytical skills with meticulous attention to detail. Data should speak to you.
  • Familiarity with site testing tools like Optimizely and landing page optimization.
  • Advanced knowledge of Excel: pivot tables, vlookup, etc.
  • Experience managing and completing cross-team projects.
  • Empathy, warmth, curiosity, humility, and a somewhat inappropriate sense of humor. Openness to poop jokes is a must.
  • You have a dog and are obsessed with making dogs happy and healthy.

 

BONUS POINTS:

  • Paid mobile experience.
  • Email marketing experience.
  • Affiliate marketing experience.
  • Implementation of campaign automation using ad platform APIs.
  • Previous experience in start-up environments.
  • Photoshop skills.
  • The overwhelming majority of your phone’s photo album is pictures of dogs - yours and everybody else’s.

 

ABOUT US:

Founded by Matt Meeker, Henrik Werdelin, and Carly Strife, Bark & Co. is a fast-growing company serving dogs and the humans who love them. We’re a company dedicated to the creation of products that foster the health and happiness of dogs everywhere.

Today, Bark & Co. consists of several major properties:

  • BarkBox: A monthly subscription box of dog goodies
  • BarkPost: Your daily dose of doggy news
  • BarkShop: Spoil your pup with the very best
  • BarkBuddy: Find fluffy adoptable singles in your area

This position is fulltime salaried position (with equity) and on-site at our amazing new 2-floor office in Manhattan, New York. We offer health insurance for both you and your pup, 401k, wonderful team lunches, and a dog to pet anytime you wish.

See All Jobs at BarkBox