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A Beginner's Guide to UX Research


Video Sections (total time: 9 minutes)

Intro
08s
What is UX Research?
22s
Why do UX Research?
43s
Step 1: Goals and Objectives
56s
Step 2: Methodology
22s
Methodology: Usability Research
19s
Methodology: Friendship Groups™
49s
Methodology: Ethnographic Studies
54s
Methodology: Digital Diaries
44s
Step 3: Recruiting Participants
1m 23s
Case Study: Jet.com
1m 31s
Key Takeaways
52s

A Beginner's Guide to UX Research

Emily Chu and Matt Karp, Senior Design Researchers at Motivate Design

In this class, Emily and Matt take your behind the scenes at Motivate Design to show you how they conduct UX research. 

They start off with a quick primer on what UX research is and why it matters, before digging into how to choose your methodology and how to recruit participants.

9 min watch · Design

About Motivate Design

Founded in 2009, Motivate Design helps organizations like Jet.com and MTV understand their customers and create amazing UX.