Uncubed

How Experience Principles Create a Cohesive Brand


Video Sections (total time: 5 minutes)

Intro
29s
What are Experience Principles?
46s
Why do Experience Principles Matter?
1m 06s
Principle 1: Kind
29s
Principle 2: Human
49s
Principle 3: Stable
57s
Review
42s

How Experience Principles Create a Cohesive Brand

Ryan Nance, Director of User Experience at Tradesy

As Ryan Nance sees it, words really matter in design. At Tradesy, a particular set of words—their user experience principles—make a huge difference in how they design. 

In this class he explains why having those touchstones makes for a VIP product experience, and how Tradesy maintains kindness, humanity, and stability across a user’s experience with their product.

5 min watch · Design

About Tradesy

Tradesy serves millions of the world’s coolest customers and has secured backing from iconic investors. Plus, you can see the Pacific Ocean from their beautiful Santa Monica HQ. Sound good? Check out their open jobs.