Uncubed
           

HR Befriends Marketing


June 26, 2018 By Katie Shine


In anticipation of our HR Breakfast this week, let’s take a look at the intersection of the HR and marketing worlds.

Ideally, marketing is the authentic representation of a potentially beneficial relationship between a product and an individual. The bedrock of human resources rests on this same principle of creating a positive relationship between the employee and the employer. This newfound friendship between these two sectors has undergone a few iterations as of late. The options are dizzying ranging from ambitious (and sometimes poorly developed) projects in social media, video, digital marketing, and all sorts employer branding content. Let’s take a step back and hone in on a few techniques that have displayed immense promise (as well as a successful track record to date).

For this week’s reads, let’s take a look at how we can all be better marketers and storytellers to advance our HR goals.

The picks:

  • Recruiters should be proficient employer branding experts: It sounds obvious but recruiters fulfill two instrumental roles. They are not only active voices for their company, but they also serve as sounding boards for thoughts from potential candidates, new hires, and customers. Subsequently, they should have the know-how and requisite knowledge to promote their team’s employer brand better than anyone else.
  • A Bavarian startup is shaking up the tech scene with its marketing-based recruitment tools: Earning a hefty sum in its Series A funding trajectory, Talentry is changing the way that companies approach recruiting. Banking on the power of a company’s very own people, Talentry allows employees to have greater participation in their organization’s recruitment process. From an incredibly easy path to suggesting referrals to emphasizing their team’s own content and career postings to friends, it’s all relative.
  • Video content for recruitment is alive and well:  Video is the ultimate medium through which to translate a company’s founding story. Video content for employer branding purposes is in extremely high demand right now. If you’re looking, we may know someone
  • How to ace storytelling via social media: Video time! I know, you’ve been told a hundred times that your social media efforts are utterly crucial to your recruitment goals. Why not save yourself the painstaking research and catch some quick, effective tips from the BarkBox pros instead?

If you’re looking to take your marketing strategies to the next level, catch Uncubed in person at our HR Breakfast at Peloton. Join us for an interactive thought exchange and networking session with experts in marketing, content, and talent acquisition.

Finally, we all know that there are plenty of ways to connect with overlooked (but equally talented!) job seekers. We’ve paired up with U.S. Department of Labor, General Assembly, The Software Guild, LaGuardia Community College and more to expand the technical education and career opportunities for underrepresented folks in the tech world. We’ll be coordinating visits for these candidates (a diverse group of developers and back end engineers) to stop by employers’ offices in NYC. If you’d love to be involved, please reach out to us.

Katie

P.S. News flash: On a different thread, ethics in the workplace has become increasingly pertinent to our day-to-day. Employees are constantly facing a moral crossroads. Should they speak up when their contributions at work are also linked to their company’s greater political agenda? Microsoft landed itself in a cross-fire this week when workers staunchly objected to the tech behemoth’s complicated relationship with ICE.



 


Share

Recent Uncubed Posts
  • Higher Wages & Plush Benefits: Why They Can’t Co-Exist

  • The Dream Team: Utopian Fantasy or a Future Reality?

  • Weekly Update: International Forces at Play in the Workforce