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Be better at diversity recruiting + Pipeline D&I fails + Unifying your employer & customer brand + Creating remote work boundaries


February 5, 2021 By Tarek Pertew

Plus - understanding the GameStop phenomenon...



Hi,

Sorry I missed my normal Thursday delivery. I came back to Brooklyn from the farm midday, since that was the only window I could find before an important 2pm call. But, as so often happens, my 2pm had to reschedule at the last minute and the mad dash was nearly all for naught.

But, rather than skip a week, I’ll skip a day and get this out to you on a Friday.

We’re back from Brazil now. Going through the COVID-protocol of test-quarantine-receive-alarming-1984esque-phone-calls-about-fines-and-punishment-if-you-don’t-comply-test. We should have our negative test results within the next couple of hours.

In case any of you have been getting tested recently and haven’t found it too uncomfortable, well let the rest of us tell you that you should consider yourself lucky. Because in Brazil, they are still using the “shove the q-tip into your brain” approach of testing and, as you might guess, it’s not pleasant.

Anyway, we’re back and can’t wait to do it all over again next month when I visit my father for the first time in a year and a half.

FEATURED JOB: TALENT LIFE CYCLE PROCESSES AT PERSADO
We have a great opportunity for a people person with a strategic brain and 3-5 years of experience at Persado. Persado helps businesses create a more personal connection with customers and you’ll be building and managing processes for a more efficient talent funnel, while also focusing on better ways to engage employees.

Apply here.

[Want your HR job featured like this? Drop it in here.]

POLL

Last week, I learned a bit about your personal lives and the results are pretty astounding:

  • 37% Plan on staying right where you are
  • 25% moved because of COVID
  • 24% Haven’t moved, but want to
  • 5% Have plans to move
  • 9% Moved, but not because of COVID

This week: Of the below challenges with remote work, please select the one that concerns you the most (when thinking about the livelihood of your employees):

Not taking enough breaks
Not seeing co-workers face-to-face
Failure to get work done properly.
Lack of management oversight.
Working too many hours

*As always, your answer is 100% anonymous, even to me.


REMINDER: TO POST AN HR JOB, CLICK THE LINK AT THE TOP


Below are weekly reads, watches, and/or listens:

  • READ THIS (EMPLOYER BRANDING): This year you will see lots of chatter around the fusion of customer brand and employer brand: messaging that attracts customers also attracts employees. if you ever wanted that marketing budget to find Its way into your HR pocket, then this may be your ticket. Here’s a poorly formatted article on unifying your brand.
  • ALWAYS UNRELATED (ENTERTAINMENT):. If you’d like one of the best (short) blog posts that explains the GameStop phenomenon and it’s significance on “way we’ve done things”, then read this.

Bye for now,

Tarek

____________________________________________________

 

FEATURED HR & TALENT JOBS

UPDATE: Now, in addition to having this job featured in the email, it will also be a feature on our job board. But it’s gonna cost a little something. $99 for a month listing, which we expect to be an even greater return on your time and money.

Post here (much quicker than posting a job).

***APPLY DIRECTLY***

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