Always excited for breakfast (and EVP content, of course) (via GIPHY)

What exactly is an EVP? Our discussion at HR Breakfast + 5 steps to get started

October 4, 2019 By Conor Armor

A couple of weeks ago, a group of talent and employer branding professionals joined us at Sarabeth’s in the West Village for yet another compelling (and only mildly gluttonous) HR Breakfast.

Our previous HR Breakfast highlighted challenges of employer brand perception, so this time around, we narrowed the focus towards a powerful tool for all employer branding professionals: employee value propositions.

What is an employee value proposition, you ask?

Here’s how we at Uncubed define it: an employee value proposition is an all-encompassing set of core values and benefits that a company offers to employees.

In other words, it’s the answer your company could provide when a candidate asks, “What’s in it for me?”

Still, most of us are hazier on the definition and utility of an EVP that we’d like to admit. And as our discussion at HR Breakfast made clear, companies’ approaches to crafting EVPs — and the challenges they’ve encountered while doing so — vary wildly.

One attendee noted that HR professionals often neglect to set concrete goals for their employer branding campaigns, which makes it all the more difficult to establish a clear EVP.

Another attendee explained that their team had crafted an effective EVP for internal use, but hadn’t shared that EVP with candidates through their careers page or employer branding video.

And a point that was echoed by multiple HR pros in attendance: tight budgets typically aren’t conducive to innovative approaches to HR challenges, and because of that, many companies have lagged behind in adopting forward-thinking employer branding strategies.

Of course, that doesn’t mean your company should continue to postpone that long-overdue EVP campaign. We’ve got you covered with a step-by-step guide to crafting a powerful employee value proposition.

Give it a read, and we’ll see you at the next HR Breakfast.


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