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Best of HR Uncubed: ZX Ventures on Content for the Candidate Journey [VIDEO]


July 24, 2019 By Conor Armor


HR Uncubed 2019 has come and gone, but the employer branding and recruitment strategy insights we all gained still linger. In some instances, we mean that literally, as we made sure to film and now share some of our favorite talks from the event. First up: ZX Ventures‘ Global Manager, Talent Attraction Kristina Deighan’s compelling talk on Content for the Candidate Journey.

Kristina pulls back the curtain on ZX Ventures’ employer branding content efforts, and discusses how they’ve leveraged an AI candidate assistant, internal and external-facing video, and the collective social media reach of their employees.

She also reveals ZX’s “content flywheel.” What on earth is a content flywheel? Watch to find out.

 


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