25 Fashion Startups in NYC

If you’re looking for a job in the fashion industry, New York is the place to be. In addition to being home to the country’s biggest fashion publications and brands, NYC hosts plenty of clothing startups and fashion technology companies.

We found 25 of New York’s most innovative fashion companies to work for.

Coolest Brands

Many of the coolest fashion startups of the moment are based in New York. Startup darling Warby Parker has been shaking up the glasses industry, finally offering a way to buy eyeglasses that are both affordable and stylish through their home try-on program.

Woman-owned makeup startup, Glossier, started as a review blog called Into the Gloss, which allowed the company time to carefully consider and refine their products. Glossier’s minimalist makeup and skincare products have amassed a cult following.

Bonobos, the e-commerce menswear giant, and Appaman, a children’s wear brand, are two more fashion industry startups that call NYC home.


Some New York companies are redefining what your clothes can do for you. Hickie’s no-tie shoelaces keep your sneakers looking sleek and let you customize the tension level in your laces.

Bluffworks creates men’s wrinkle-free pants that let you bike to work and show up to the office looking good.

Proper Cloth also boosts men’s work wardrobes, offering custom tailored dress shirts that can be ordered online. If you don’t know your measurements, you can use their “smart size” calculator to find the perfect fit.


New York does wearable technology with style. Ringly pushes the wearables sector from tech into fashion-tech with stylish rings and bracelets featuring semi-precious stones – that track activity and give you alerts.

After a Bill Nye-endorsed Kickstarter campaign, Jewelbots offers programmable friendship bracelets that help teach girls how to code.

Wearable X is expanding the bounds of wearable technology, by hooking you up to sensors all over your body. They’ve created an urban wayfinding jacket and a vibrating sports jersey meant to immerse viewers in televised games. Now, the company sells yoga apparel that pulses to guide wearers through the movements.


NYC companies provide the data and insights that make the fashion world run. Trendanalytics monitors the market and uses visual analytics to measure how products resonate with customers. Style Sage brings big data to fashion by tracking online retailers and providing insights into markets.

Joor’s software has transformed the tedious, paper-based process of wholesale buying into a streamlined online marketplace.

Online Shopping

What would the modern fashion industry be without online shopping? These NYC companies are making it even better. Shoptiques brings boutique shopping online, and allows customers to browse unique shops that wouldn’t otherwise be found online. Shoptiques hosts online stores for 5000 boutiques, and allows customers to purchase from them all with a single checkout.

With more and more companies attempting to market themselves as ethical fashion brands, Modavanti helps provide clarity to ethically conscious consumers. Their website guides customers “shop their values” by clearly labeling items with badges including “Organic,” “Artisan” and “Made in the USA.”

Gilt is a luxury online shopping platform, which pioneered online “flash sales,” and provides members with access sales on designer goods. Alternatively, RueLaLa offers deep discounts on more affordable brands on their members only site.

Other online shopping startups include Bombfell, an online personal styling service for men, and Nineteenth Amendment, a crowdsourcing platform for fashion designers.

Pre Owned

In order to make shopping sustainable, for the planet and for your wallet, buying pre-owned is always a good idea. Grailed is a community marketplace for branded men’s clothing, allowing users to list and buy pieces from brands like Supreme and Gucci.

On Material World, users exchange pre-owned clothes for credit for new clothes from participating brands. And Etsy, the online hub of crafted and vintage goods, was founded and is headquartered in Brooklyn.


Music, software, and television services are all switching to subscription models, and if these NYC companies have anything to do with it, so will fashion. Birchbox offers subscription boxes for both men and women, who receive trial sizes of beauty, grooming, and lifestyle products to test out each month. Rent the Runway helps customers avoid paying huge amounts for a garment that might only be worn once. Users can rent designer dresses for a fraction of the retail prices.

Another service, Adore Me, offers affordable lingerie, with bigger discounts to those who join their monthly membership.

Looking to get your foot in the door of the fashion industry in NYC? Take a look at these open roles.