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Midday Matters

No one is this happy with a salad at her desk.


Chicago-based Fooda will bring the restaurant to you

Once, lunch was a noble thing – it involved going to a restaurant, consuming far too much red meat and booze, and then charging the whole affair to your expense account.

If you want to get a sense of how much things have changed, just have a look at Sad Desk Lunch and mourn for the loss of that gluttonous, drunken era.

While Fooda isn’t going to bring the glamour back to power lunching, the startup will help any office avoid the sad desk lunch – they offers direct orders and in-office catering from favorite lunch spots.

Headquartered in Chicago and currently serving Chicago, New York, Boston, and Philadelphia, they plan to be in ten cities nationwide by the end of the year. And after raising a $5 million Series A in December, the startup is also looking to add 100 employees this year.

“Ultimately, the goal is to cure offices of the inevitable lunch dilemma. One extreme is only eating at the two or three restaurants within walking distance of your building,” Fooda COO Jason Stulberg said. “The other extreme is having to navigate through a directory of 10,000 restaurants. There’s a middle ground that’s needed.”

They’re also hiring for 27 open jobs – everything from Restaurant Account Manager to iOS Developer – across the country. Get all the details here.

Now go forth (and lunch big).

Nitty Gritty:

1: % of Americans who report spending more than $50 per lunch, per Visa

$11.40: Average cost of lunch in the northeast

$8.90 Average cost of lunch in the midwest

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