How CircleCI And AWS Power Dollar Shave Club’s Affordable Grooming Service

Dollar Shave Club (DSC) has long staked its reputation on the affordability and simplicity of its service. However, a simple user experience doesn’t necessarily mean there’s a simple technical framework behind it.

Thanks in part to their use of continuous delivery and continuous integration platform CircleCI, DSC’s lean engineering team is freed up to focus on the complex technical challenges presented when sending grooming products to their many subscribers.

Similarly, as CircleCI CTO Rob Zuber explains, CircleCI’s engineers are able to devote the lion’s share of their time to maintaining and improving their CI/CD platform, instead of the cloud computing tasks that AWS handles.

So, those razors that just seem to magically appear on your doorstep? Turns out there are numerous teams and technical layers necessary to make that apparent miracle possible. Watch to find out how it all comes together.

(This is the latest video in Uncubed’s collaboration with Amazon Web Services, where we talk with the people building the world’s most impactful brands.)