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OrderGroove gives retailers a subscription hook

While it’s unclear if we’re actually heading for a Wall-E future of pure sloth, we sure have gotten spoiled.

Look no further than the subscription services boom – where customers don’t even need to place an order to get a monthly supply of beauty productsdog gear, or even sex toys.

For New York’s OrderGroove, the recent boom in “auto-replenishment programs” couldn’t have come at a better time. The four-year old company offers retailers like L’Oreal, Johnson & Johnson, and Kiehl’s a platform to offer subscription services to their customers.

“Bigger brands have heard the noise that’s coming from these smaller services,” Greg Alvo, OrderGroove’s CEO and founder, told us. “But newer businesses use subscriptions to build their brand. Our brands are established companies that use subscription services to maximize the value of their most valuable customers.”

Of course, it’s always possible for retailers to build their own platform. “There’s a chance companies could do it cheaper,” Katie Shea, Director of Marketing, said, “but they’re not going to be able to do it better… Our market specialist team optimizes the program with clients daily – there are a lot of issues clients don’t anticipate, but we have that experience.”

The company is hiring for twelve open positions – get all the details here.

Now go forth (and take it easy).


Nitty Gritty:

$679: Cost of an annual subscription to FINE magazine, a Finnish wine publication

$20,930: Cost of an annual subscription to the academic journal “Biochimica et Biophysica Acta”

22.5MM: # of subscribers to AARP The Magazine



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