From A to ZZZZ
Meet five startups changing the way you sleep
When it comes to sleep, a recent study concluded that seven hours is apparently better than eight. But what if quality, rather than quantity, is your problem? We bring you these five startups that are anything but a snooze.
To the Mats
As we reported earlier this year, Casper is seeking to revolutionize the way millennials purchase mattresses. Dubbed the Warby Parker of the sleep industry, the startup offers just one firmness in varying sizes, free shipping, and—most importantly—gives you a 40-day risk-free sleep trial. After pulling in $1 million in sales in their first month, the company raised a $13.1 million Series A announced last week.
Much like FitBit tracks your activity, Neybox Interactive’s Pillow for iOS tracks and optimizes your sleep habits. This iPhone app runs in the background while you sleep and uses algorithms to monitor movement and sound patterns. Best of all? It includes a native alarm that wakes you at the perfect time in your sleep cycle and comes with a napping assistant that helps put the “power” in “power nap”.
How does the atmosphere of your bedroom contribute to a good night’s sleep? Former Thiel Fellow James Proud founded Sense to answer just that. After a Kickstarter campaign nearly as viral as a potato salad, Sense pulled in $120k in under 24 hours and is at $2 million currently with 9 days left. Comprised of three elements, Sense includes a Nest-like sensor that monitors room conditions, a Pill that clips to your pillow, and an app to interpret the data both sensors pull in.
Like Casper, Tuft & Needle offers just one firmness and a 30-day trial with no-hassle returns in addition to free shipping – they’ve also been called the Warby Parker of sleep. So what differentiates the two? A focus on craftsmanship, two tiers of thicknesses suitable for beds with or without box springs, and top honors as the number-one rated mattress on Amazon.
Perchance to Dream
Though much ado is made over the amount and type of sleep you get, comparatively little attention is made to the experience of sleeping itself. Enter Shadow. As we reported, this is a beefed-up alarm clock and dream diary in one. Sensors offer a gentle transition from sleeping to waking, after which users are prompted to record information about their dreams.
Now go forth (and take a nap).
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