Food Disorder

Lost in the supermarket

The new app QuickWIC helps mothers in need

In 1972, the federal government established the Special Supplemental Nutrition Program for Women, Infants and Children, also known as WIC, to help low-income women who are pregnant or mothers of children under five.

And while the program is a boon for mothers in need, it should come as little surprise that WIC can also prove a confusing, difficult experience for participants.

The iOS app QuickWIC promises to change that, connecting to the back-end of WIC agencies to let users access real-time information about their benefits and scan food items to check eligibility.

“Mothers are prescribed personalized products and specific foods – as a cost-control measure and nutritional safeguard, they’re only allowed to buy certain brands,” QuickWIC founder Max Thayer told us. “In theory this should be easy to do… [but] typically it proves very awkward.”

Based out of Seattle, QuickWIC is currently engaged in a pilot program with the Chickasaw Nation to provide easy access to benefits information. There are 90 different WIC agencies in the U.S., and a government-mandated digital transition for the program, means the app’s success could have far-reaching impact.

You can learn more about QuickWIC here.

Now go forth (and do good).


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