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In Plain Sight

App mockups courtesy Artwalk

The new ArtWalk app will uncover the best in New York's public art

Were you aware that there’s an apartment on Wooster Street that’s filled with 280,000 pounds of dirt? Seriously – The New York Earth Room is an installation from legendary Land artist Walter De Maria and it’s perfectly free to the public. If only the public were aware of it.

Launched on Kickstarter last month, Artwalk is an iOS app that will allow users to experience the all-too-often overlooked public art, architecture, and history that surround us in New York City.

Created by Sascha Mombartz, principal at New York branding and UX studio Office for Visual Affairs, the app started off in the most analog way imaginable – walking tours.

“I started doing art walks on SideTour, so I started formalizing the thing and it was quite popular,” Mombartz told us. “At first I thought I wanted to make a book, but then I realized an app could be much more powerful.”

ArtWalk has 18 days left to make its $10,000 goal on Kickstarter. You can contribute to the campaign here.

And the Office for Visual Affairs is also hiring – they’re looking for a designer with UX and branding experience and a research fellow for ArtWalk. Get in touch with them here.

Now go forth (and get strolling).

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