New York's Movable Ink is transforming the typical email marketing blast
The marketing email hasn’t changed much since the early days of the internet – sure they’ve gotten prettier, but all too many email blasts aren’t much different from those glossy inserts in the Sunday New York Times.
New York’s Movable Ink takes static email marketing and transforms it into dynamic, personalized content, working with companies like Comedy Central, EA, and Sony.
Founded in 2010 and launched in 2011, Movable Ink started life as one of General Assembly’s first companies.
“We felt like email was this ubiquitous thing that everyone is using, but we hadn’t seen a lot of companies innovate on it,” cofounder and CEO Vivek Sharma told us. “[Cofounder] Michael [Nutt] mentioned there was this technical trick for changing email content by changing what an email points to, by changing links… and we realized there was a lot of potential.”
“I cold-emailed CMOs or heads of marketing at companies with a piece of live content embedded in the email…” Sharma said. “We called it the Super Pic – it would show you what time it was that you were opening it, where you were located on a map, and the device you were using.”
The move to enterprise paid off – Movable Type is now a team of 70 and they’re currently hiring for six open positions – in marketing, product, and sales – out of their New York office. Get all the details here.
Now go forth (and go live).
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