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The wait for khaki pants can often prove interminable.

How NY's ZocDoc beat a disappointing debut and came on strong

Sometimes great ideas are simply met with a shrug. Of course, mediocre ideas are often met with a shrug as well. The challenge is knowing the difference.

Founded in 2007, New York’s ZocDoc does something so simple and useful, it’s hard to believe it took so long to reach the digital masses – the site allows users to search and review doctors, as well as make appointments, all online.

But when ZocDoc launched at the TechCrunch40 conference in 2007, the idea wasn’t exactly met with full-throated enthusiasm. “Honestly, it would just never occur to me to go to any site to pick a doctor,” legendary tech guru Guy Kawasaki declared.

Let’s just say consumers didn’t share Kawasaki’s sentiment.

Last year, shortly after surpassing the five million user mark, the company raised $150 million, bringing its valuation to $1.6 billion. They also launched ZocDoc for Business, a premium version of the service that helps employers set up wellness programs for their employees.

While ZocDoc has remained focused on opening the U.S. market – they hope to have the service live throughout the contiguous United States soon – they also have their sights set on international expansion.

Here’s the best part – they’re hiring for more than 70 positions out of their New York offices, in sales, engineering, recruiting, ops, marketing, and more. Get all the details here.

Now go forth (and skip the wait).

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