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Janet could control the computer with her mind.


San Francisco’s Theneeds offers the answer for information overload

We’re not sure when it happened, but we’ve noticed that way too much of our conversation starts with “Have you seen…” and ends with some dumb video we just watched on YouTube.

In short, there’s just way too much content out there for us to ever keep up.

Theneeds is part of a growing movement to ease the suffering of the easily overwhelmed.

The site uses machine learning, community members, and user behavior to surface more relevant news, content, promotions, and social media posts – think of it as a combination of Flipboard and Reddit.

Operating out of San Francisco’s RocketSpace, Theneeds launched last summer on the web and two weeks ago debuted their iPhone app.

“The idea started in a discussion with friends who shared the feeling of a broken online experience,” Nico Ungari, the company’s “Brainstorming Executive”, told us. “There’s so much noise on the web, it’s hard to keep up with what’s relevant to us… So we’re constantly learning from users – looking at activity and interactions to get smarter and more relevant the more you use it.”

A team of six, the company is looking for interns – get in touch with them here.

You can download Theneeds for iPhone here.

Now go forth (and don’t freak).

Nitty Gritty:

1970: Year Alvin Toffler popularized the phrase “information overload”

2002: Year Dr. Paek-Jae Cho coined the word “infollution”

2003: Year Jakob Nielsen coined the phrase “information pollution”

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