The floral industry is blooming online, just in time for Valentine’s Day
The Valentine’s Day flowers are already ordered – all’s good, right? Well, if social media is any guide, that bouquet you ordered online often looks nothing</> like the one your significant other receives.
With the big day fast approaching (this Sunday!), you only have a few days left to procrastinate. Here are five companies that make it worth saying it with flowers.
Automation and optimization are not the stuff of great romance, but BloomThat prides itself on the logistics that allow next-day delivery nationwide (same-day delivery is available in New York and the Bay Area). Choose from the curated list of unique bouquets – you won’t find red roses here – purchase through the app, and get a text message when the flowers arrive. If you’re interested in receiving a bouquet from BloomThat, the site also allows you to “Drop a hint” to your significant other.
The Bouqs Co.
If you’re on a budget, The Bouqs is one of the few cost-conscious florists you’ll find. Bouquets are available in various size and price options, starting at around $40, including delivery. The company also offers a concierge service, offering subscription and scheduled deliveries, as well as serving up email reminders before you miss birthdays and anniversaries.
Billing itself as the “Etsy of flowers”, BloomNation showcases arrangements from local florists available for delivery. The styles range from the standard dozen red roses to modern and whimsical designs. The company differs from the FTDs of the world that also work with local florists – rather than display bouquets on the site that florists then have to recreate, all of the options you see are from the florists themselves. No stock photos allowed.
80% of flowers sold in the US are grown overseas, but every bouquet from Farmgirl is 100% domestic, most of them grown on California farms. The company sells seasonal bouquets, based on what’s available from their team of growers. That means you can choose the size of the arrangement you want to send, but not the particular type of flowers. Fear not – Farmgirl is known for its lush, wild designs incorporating unusual greenery like decorative kale, and the bouquets are wrapped in recycled burlap.
Flowers not your thing? Send a high-design houseplant from The Sill instead. Offerings like The Tillandz, a trio of air plants seemingly caught in a futuristic steel structure and The Ezra Vday, a heart shaped wax plant, are not your typical Valentine’s Day fare. And for those with a history of plant-slaughter, the company guarantees the Ezra will stay alive for 30 days. (hopefully, your love lasts much longer). For delivery outside of New York, you only have until today to order.
Now go forth and (say it with flowers or not).
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