Upside Down

SumAll’s radically open culture


Ever spend a year or ten in a tall tower with beige cubicles and beige colleagues drinking cup after cup of Keurig single serves, while the top brass hold closed door meetings? You have. Or at least you’ve dreamt that you have. And you know it’s just all kinds of wrong.

Data analytics startup SumAll is taking a bold, transparent crack at ‘right’. Founder Dane Atkinson (head in office fish tank, above – in a Wakefield exclusive) and his crew have written the ‘SumAll Constitution’, a set of bylaws that build in social responsibility, and earmark 10% of the company’s equity (not profits) for a social foundation they’ve set up. All legal docs (including company ownership and salaries) are open for any employee to see, and learn from.

The ethos is an expression of what SumAll does — namely, giving small and medium sized e-commerce shops a clear, open look at their own data. Through integrations with e-commerce platforms like Shopify, SumAll lets merchants easily compare sales, promotion results, and other data in one place. Dane’s argument (and SumAll’s bet) is that data’s now moving so fast, that people are no longer equipped to manage it without the right tools.

The bigger thing, regarding building a company on extreme transparency, he says, “is that it’s all a big test.”

Now go forth (and, ya know, dunk your head in the fish tank).

Invite friends to Wakefield. We’ll make room for ’em.

By the Numbers

  • 1:1: Ratio of engineers to designers on staff
  • 1: FAA approved flight simulator in the office
  • 1: Fully equipped radio station in the office
  • 130: Weight (lbs) ofoffice dog
  • 25: Team members
  • 5: Hires expected in next 3 months. Contact them


Tip: Dane’s open to sharing their constitution and may open source it down the road. Track him down to chat.



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