The less-than-inspiring history of tech and the Super Bowl

Need to Know

The tech industry’s relationship with the Super Bowl has been a rocky one at best.

In 2000, Super Bowl 34 saw high-profile ads from 16 startups, and the event is seen as a high-water mark for the dot com bubble. Pets.com’s $2.2 million sock puppet spot became an object lesson in financial recklessness – by November of that same year, the company was out of business.

Thankfully this year’s round of tech spots for Amazon Echo, Squarespace, Apartments.com, Wix.com, Dollar Shave Club, and Paypal couldn’t possibly match the sheer stupidity of Lifeminders.com ’00 debut; your guess is as good as ours if we’re in a bubble.

CBS reported a “record audience” for the game’s stream via AppleTV, Roku, and Xbox One, though the CBSSports app suffered big outages.

Facebook’s Sports Stadium platform, launched last month for live updates around sporting talk, struggled to stay up-to-the-minute, with many users venting their frustrations on Twitter.

Advertisers appeared to avoid mention of specific social networks, although Marketing Land reports 45% of all ads did feature a hashtag.

And finally, Apple CEO Tim Cook was roundly mocked for a wildly blurry photo taken with his iPhone 6 from the field at Levi’s Stadium.

Now go forth (and prep for March Madness).


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