The mattress wars are heating up

Medical marijuana, telehealth, peer-to-peer lending… the insane growth in each industry over the last few years doesn’t come as much surprise. But who could have predicted that the humble mattress would emerge as a high-stakes boom business?

You can add another entrant to the sleep wars. New York’s WinkBeds is counting on the idea that there’s a market for high-end mattresses that offer the same convenience as their lesser-priced competitors.

Soft-launched in January by two brothers operating out of their apartment in Murray Hill, WinkBeds has already found traction with consumers looking for a luxury sleep, all without much in the way of marketing or ad buys.

“We’ve just surpassed $1.1 million in sales,” cofounder Dan Adler told us. “The company is totally bootstrapped… and we’re doing pretty serious revenue in not a lot of time. I think it speaks to the product design and the word of mouth virality because of the product.”

The WinkBeds product is 1.5 times thicker than their competitors and features a hybrid design that combines both inner spring and foam components promising better support, longevity, and comfort.

Mattresses start at $599 for a Twin and run up to $1,348 for a California King. Check out WinkBeds here.

Now go forth (and sleep on it).