The Purge

Time to move on.

The eternal sunshine of the spotless timeline

In the 1930’s Josef Stalin famously airbrushed former and fallen comrades out of official photographs. While your ex-boyfriend might not warrant a Soviet-level purge, it’s distinctly possible you’d like to erase him from your digital life.

Just in time for Valentine’s Day arrives KillSwitch, the digital solution for anyone who’s been unlucky in love. The iOS and Android apps, which launch today, offer to purge your Facebook timeline of any photos, videos, wall posts, and status updates that feature you and (s)he-who-must-not-be-named.

KillSwitch comes from boutique digital marketing agency ClearHart , founded by Erica Mannherz and Clara de Soto a little over a year-and-a-half ago. “We have one friend who hasn’t had a lot of luck in love,” Mannherz told us, “and every time she breaks up with a dude she deactivates her Facebook account. We realized that Facebook was neglecting this huge part of the human experience – there’s no mechanism in place for breakups.”

Created with DUMBO-based studio App Partner Development, KillSwitch promises to mend the broken-hearted as well – a portion of all the proceeds will be donated to the American Heart Association of New York.

Now go forth (and forget).

Nitty Gritty:

50: % of first marriages that end in divorce

1: Global rank of cardiovascular disease as a cause of death

03/05/1953: Day Stalin died, likely of a brain hemorrhage


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