Women’s Health Apps Are Big Business
You've Got Female
The startup world can be a boys’ club. Not only are women underrepresented as employees at technology companies and startups, but the tech itself seem to ignore the needs of women, too.
But a new crop of companies are focusing on women’s health, which as it turns out is big business. The global market for women’s health therapeutics is expected to grow from nearly $33.0 billion in 2015 to nearly $40.6 billion by 2020. And the global assisted reproductive technology market is expected to reach $31.4 billion by 2023.
Check out a few fast-growing health apps for the other half of the population.
The husband and wife team behind Kindara, an app that helps women track ovulation and fertility, have raised over $6 million and have recently released a Bluetooth-connected basal thermometer they’re calling Wink. Temperature is a good indicator of ovulation.
“The healthcare system is ill-equipped to give women good results about how their bodies work, because it doesn’t really give them any data,” Kindara founder Will Sacks told Techcrunch. Kindara would like to change that.
Like a Fitbit for your fertility, the Ava a fertility tracking bracelet that connects to an app, claims to identify an average of five fertile days per cycle, doubling a women’s chances to conceive. The FDA-approved bracelet tracks temperature, sleep, heat loss, perfusion, and a host of other measurements and is only worn at night. The Zurich-based startup has raised $2.6 million in funding.
Until the male birth control pill gets approved, it’s up to a woman to get her hands on the pill, which requires a prescription in the US. Using the Nurx app, women answer a handful of health-related questions and a licensed clinician employed by the company reviews the information and sends a prescription to a partner pharmacy. The company also prescribes HIV prevention medication. Nurx is only available in a handful of states for now, but with $5.42 million in funding, they are planning on expanding.
This modern-looking app – no flowers and minimal pink – uses an algorithm to find the unique patterns of each user’s cycle. “There is a basic need among women to understand their bodies and know more about it,” said Ida Tin, Clue’s creator, in the New York Times. “When body awareness goes up, it creates a sense of being in charge and being in control.” Tin’s company has raised over $10 million in funding.
This company has made a name for themselves with apps that cover various stages in a woman’s life–fertility, pregnancy, and parenting. Earlier this month the company changed its name from Ovuline to Ovia Health and raised $10 million, which will go towards adding more companies and insurers to the app which can integrate benefits information with women’s health.
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