Want to Work in Podcasting? You Need to Know These Networks.
When iTunes added support for podcasts in June, 2005, they unleashed a giant. It turns out in this age of virtual and augmented realities, people still love hearing a great story.
As the format became bigger and bigger business, entrepreneurs began to create podcast networks, mimicking television’s ad-supported distribution model.
Check out the 9 podcasting networks you need to know.
Co-founded by This American Life vet Alex Blumberg, Gimlet Media has raised $27 million off the strength of shows like Reply All, StartUp, and The Nod. Last year, the company launched an in-house branded content studio to work with brands like Virgin Atlantic and Microsoft.
A podcasting “collective”, Feral Audio produces more than forty shows, many of them built around comedy stars such as Kumail Nanjiani, Chelsea Peretti, and Dan Harmon.
The Wondery network is less startup than corporate division. Launched in 2016 with significant backing from 20th Century Fox, Wondery repurposes Fox properties like Locked Up Abroad for the podcast format, while also supporting partner shows such as Sword and Scale.
Having grown out of the wildly popular website of the same name, HowStuffWorks produces several equally popular podcasts, such as Stuff You Should Know, Stuff You Missed In History Class, as well as other shows with the word “stuff” in the title.
Radiotopia offers a distinctly high-brow take on podcasting. Founder Roman Mars launched the network with two massively successful Kickstarter campaigns in 2013 and 2014, ultimately raising more than $1 million on the crowdfunding platform.
Created by Chris Hardwick, TV’s most palatable and pretty “nerd”, Nerdist Industries produces more than 20 podcasts with a pop-culture bent.
Panoply Media was launched by the publishers of Slate in 2015. They’ve spun off some of that pub’s most popular content, such as Dear Prudence; Panoply also produces podcast content for MTV, Buzzfeed, First Look Media, and more.
Los Angeles’ Earwolf network was founded in 2010 on the strength of the Comedy Death-Ray Radio podcast. Now home to more than 60 shows, Earwolf has graduated from its comedy-scene roots to include podcasts like Seth Godin’s Startup School and Yo, Is This Racist?
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