Digital Marketing Programmatic Specialist/ Manager

Accenture, NY - New York, USA

Accenture drives innovation to improve the way the world works and lives.

Organization: Accenture Interactive

Location: New York 

Travel: Required


Accenture Interactive

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.


Job Summary

There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:



  • Subject matter expert in programmatic media buying
  • Lead end-to-end programmatic engagements where Accenture is actively managing a Client’s media budget. Own and manage the complete programmatic campaign life-cycle inclusive of architecting the programmatic media strategy, building media plans, conducting audience and media research, establishing partnerships with media and adtech vendors, executing programmatic buys, creating performance reports and implementing optimizations.
  • Create, activate and manage campaigns across major DSPs (e.g. DV360, The Trade Desk, Oath, Amobee, etc.) and maintain a deep understanding of campaign management and optimization strategies
  • Provide detailed account analysis and campaign updates on an ongoing basis to ensure that our advertisers are satisfied with their performance goals
  • Perform evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objectives
  • Lead consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization
  • Partake in business development, RFP responses and new business opportunities
  • Contribute to POVs and thought leadership
  • Keep in front of industry, programmatic and paid media trends and developments by conducting research, engaging in training and attending industry events
  • Evangelize "Programmatic Buying" both internally and externally
Basic Qualifications
  • Minimum of Bachelor's degree
  • Minimum of 3 years of experience in digital / programmatic marketing, ad operations and/or Ad Tech
  • Minimum of 1-2 years of experience buying and actively optimizing programmatic media campaigns using major DSPs (e.g. DV360, The Trade Desk, etc.)
  • Minimum of 1-2 years client facing experience in an agency environment


Set Yourself Apart:
  • Experience with ad serving tools (e.g. Campaign Manager) and ad operations
  • Experience with site analytics (e.g. Adobe Analytics, GA360)
  • Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer versus knowledge of one channel
  • Experience with media forecasting across an entire digital media program
  • Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
  • Passionate about media, data, analytics and technology
  • Experience managing digital advertising campaigns for large, complex clients with proficiency in online measurement, operations, ad networks, DSPs, digital video, and Google platforms
  • Proficiency in the display ecosystem of ad networks, DSPs, data, audience targeting and technology, online measurement, ad operations and ad buying, delivery and measurement platforms
  • Experience performing advanced analytics on digital data sources (e.g. digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)
  • Strong network within digital media and/or ad technology
  • Good understanding of end-to-end process in marketing, sales, and service organization
Professional Skills Requirements
  • Proven ability to build, manage and foster a team-oriented environment
  • Proven ability to work creatively and analytically in a problem-solving environment
  • Desire to work in a data driven environment
  • Excellent communication (written and oral) and interpersonal skills
  • Excellent PowerPoint and presentation skills
  • Excellent leadership and management skills
  • Ability to take complex solutions and make them simple to explain and digest
Multiple LocationsTX - HoustonGA - Atlanta

About Accenture

Work where you’re inspired to explore your passions, where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the coolest projects you can imagine. And get the tools you need to keep learning and growing so you stay continually ahead of the game while making a difference in the world. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.

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