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Digital Marketing Programmatic Specialist/ Manager

Accenture, Multiple Locations, USA

Accenture drives innovation to improve the way the world works and lives.


Accenture Interactive

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

 

Job Summary

There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

 

Delivery

  • Subject matter expert in programmatic media buying
  • Lead end-to-end programmatic engagements where Accenture is actively managing a Client’s media budget. Own and manage the complete programmatic campaign life-cycle inclusive of architecting the programmatic media strategy, building media plans, conducting audience and media research, establishing partnerships with media and adtech vendors, executing programmatic buys, creating performance reports and implementing optimizations.
  • Create, activate and manage campaigns across major DSPs (e.g. DV360, The Trade Desk, Oath, Amobee, etc.) and maintain a deep understanding of campaign management and optimization strategies
  • Provide detailed account analysis and campaign updates on an ongoing basis to ensure that our advertisers are satisfied with their performance goals
  • Perform evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objectives
  • Lead consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization
  • Partake in business development, RFP responses and new business opportunities
  • Contribute to POVs and thought leadership
  • Keep in front of industry, programmatic and paid media trends and developments by conducting research, engaging in training and attending industry events
  • Evangelize "Programmatic Buying" both internally and externally

About Accenture

Work where you’re inspired to explore your passions, where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the coolest projects you can imagine. And get the tools you need to keep learning and growing so you stay continually ahead of the game while making a difference in the world. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.


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