Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
Affirm is looking for a passionate Integrated Marketing Manager to lead cross-channel campaigns with a strong focus on co-marketing — partnering with our most important merchants to deliver incremental value. You'll lead brand, seasonal and comprehension-based campaigns in addition to developing co-marketing campaigns aligned with both Affirm and partner marketing goals and objectives.
You'll work closely with Product Marketing, Growth Marketing and Client Success to plan, execute and deliver impactful campaigns intended to drive new user acquisition, repeat usage and total loan origination. You should feel comfortable thinking across several different categories including travel, home and lifestyle, fashion and omnichannel retail.
What You'll Do
You'll lead the marketing campaign development process for seasonal campaigns, promotions, retail, and more from initial kickoff to completion, working with a cross-functional leaders across Product Marketing, Growth, Customer Success and Communications.
Help identify campaign targets driven by business goals focused on new users, engagement and loan origination.
Work closely with the Brand design and Content teams to create and develop campaign creative and content assets.
Manage the annual, comprehensive co-marketing calendar with major accounts, partnering closely with Client Success. Ensure budget spends align with overall campaign development and objectives.
Provide creative briefs to the Design and Content teams to develop campaign creative.
What We Look For
5-7 years experience building integrated marketing plans.
You have deep experience working with partners to co-develop plans and launch marketing programs across multiple media channels.
Experience working with online retail, merchandising, acquiring consumers.
Understanding of cross-media strategy, planning and measurement.
Experience writing creative briefs, testing creative and adapting based on insights.
Background using both brand and performance analytics to continuously optimize.
If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.
At Affirm, "People Come First" is a core value and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can learn more about our D&I efforts here.
We also consider qualified applicants with arrest and conviction records for positions in accordance with applicable laws, including the San Francisco Fair Chance Ordinance.
Today’s shoppers are more averse than ever to traditional credit—due to decades of compounding interest, hidden fees, and unclear terms. At Affirm, we’re reinventing credit to make it more honest and friendly.
Great for Customers
We give customers the flexibility to pay over time for their most important purchases, on a schedule that fits their budget. Affirm financing is quick, simple, and transparent—there are no gimmicks like deferred interest, compounding interest, or late fees, so what shoppers see at checkout is exactly what they’ll pay.
Great for Businesses
We stick to the same principles of honesty and simplicity with both consumers and our retail partners. Our integration is seamless, and we provide dedicated support to help you make the most our our partnership. We want to make it as easy as possible for you to realize the “Affirm boost”—increased AOV, conversion, and customer loyalty.