Luxury Retreats - Lifecycle Marketing Manager, Montreal

Airbnb, Montreal, Canada

Who wouldn't want to work here?

Luxury Retreats, now a part of the Airbnb family, is a leading luxury vacation rental company. Our team of 200+ experts market a global portfolio of over 4,000 unique properties to a broad and deep network of affluent travelers. With over 18 years of experience, we are passionate about all things travel and hospitality.

The Marketing team at Luxury Retreats is looking for a CRM and Email Marketing Manager to own the activation and retention strategies for the growing base of Luxury Retreats customers. This is a multi-faceted and extremely important role, which will involve working cross-functionally and a deep understanding of the customer base, as well as best practices for nurturing and engaging customers.

A day in the life of a Lifecycle Marketing Manager at Luxury Retreats might find you:

  • Planning and executing the main lifecycle email communications to the customer base
  • Designing lead scoring and nurturing drips for the leads generated by the growth team
  • Building a fully fledged CRM strategy including email communication, push notifications and making recommendation around other forms of communication
  • A/B testing messaging, content and rules for automation to continuously optimize for ROI
  • Tracking KPIs and reporting effectiveness of campaigns on a daily, weekly, and monthly cadence
  • Communicating results and plans to the Head of Marketing and to key stakeholders on the Executive team

Here’s what you’ll need to deliver:

  • Develop and implement new marketing campaigns to our existing customer base and prospects, from conception to execution and iteration.
  • Design the lead scoring and nurturing strategies for lead generation campaigns in combination with our Sales teams
  • Own lifecycle/triggered campaign development, setup, QA and reporting
  • Research and understand the customer journey and then make recommendation about the appropriate communications strategies for each touch point
  • Collaborate with the Design and Content teams to build content assets that will educate and inform the customer and leverage the existing brand voice and marketing strategies
  • Oversee the set up, QA and deployment of all email campaigns within Salesforce Marketing Cloud
  • Keep up to date with the latest best practices and integrations on CRM and Lifecycle marketing
  • Build and manage the email calendar to share across the company so that all stakeholders have visibility into the upcoming plans and strategy
  • Manage regular reporting cadence with standard KPIs that can be shared across the growth team and to all other stakeholders
  • Design a lead nurturing strategy which incorporate a scoring system and work with the Sales team to define the process for transitioning high value leads to the local teams

Who you are what you’ve accomplished:

  • BA/BS degree or equivalent practical experience
  • 5+ years of email marketing experience with extensive testing and automation experience
  • Proven experience in lead scoring and nurturing campaigns as well as churn minimization
  • Strong knowledge of email service provider (eg. ExactTarget, Marketo, etc.)
  • Working knowledge of Excel, HTML and CSS required
  • Familiarity with Adobe Photoshop an asset
  • Analytical mindset and a comfortable with working directly with data analysts, engineers as well as marketers
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws
  • Excellent written and verbal communication, project management, and problem-solving skills
  • Ability to prioritize and work on multiple projects, be self-directive and proactive in a very fast paced and high-pressure environment

About Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. 

Want to learn more about Airbnb? Visit https://www.airbnb.com/