Product Content Strategist

Airbnb, Beijing, China

Who wouldn't want to work here?

Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.

About Airbnb China

As an independent business unit, China is one of the major engines behind Airbnb's global growth. The company has increased its investment in China and experienced rapid growth since officially entering the market at the end of 2015. Airbnb continues to  focus on product localization and innovation to better serve local users and enhance the user experience, nurture a trusting local community, and engage Chinese Millennial travelers with inspiring brand moments. As one of the leaders in the home sharing industry, Airbnb works with partners across many fields to actively promote the sustainable development of this emerging industry and achieve win-win results for everyone. Airbnb will continue to build an efficient local team, bringing the end-to-end, authentic travel experience to Chinese travelers, and creating a world where "anyone can belong anywhere".

Our Product Content Team is growing and we want you to be part of it! Airbnb content strategists work closely with product designers and researchers to shape experiences, build trust with our community, and evolve our brand voice. We’re just starting to build our practice, and we’re already expanding our team to include bilingual content strategists for our China team, both in Beijing and San Francisco. China is the world’s largest, and fastest growing, outbound travel market. Airbnb is on the ground building new products for Chinese travelers and learning how to adapt our core experiences for different markets. If you’re excited about writing product and marketing content in simplified Chinese and helping us reach this audience with a truly local experience, we’d love to hear from you.


  • Contribute to a product team of designers, researchers, product managers, engineers, and data scientists
  • Offer a content strategy perspective throughout the product development process, and influence strategic decisions across and within products to improve the overall experience and ensure consistency across platforms
  • Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs our hosts and guests with our business goals
  • Define the content strategy for a given product and write clear and concise content across multiple touch points (including product names, labels and navigational elements, emails, tutorials, marketing pages, and notifications)
  • Help people who use Airbnb feel welcome and empowered, carefully considering tone and writing content that’s consistent with Airbnb's mission of belonging
  • Create, maintain and evolve voice and tone guidelines for the Chinese market
  • Regularly share your work with the China team; iterate based on their feedback and insights from researchers
  • Share learnings with the team in San Francisco and work with other content strategists to improve our translation and localization processes


  • Strong writing and editing skills--in both simplified Chinese and English
  • Familiarity with the Chinese market
  • Experience working with a global or Chinese company, writing content for web/mobile products and developing style guides preferred
  • Understanding of user experience design principles and interaction patterns
  • Excellent communication and collaboration skills
  • Ability to work independently in a fast-paced environment
  • Willingness to travel between offices and for research
  • Passion for Airbnb’s mission and deep empathy for our diverse community






  • 与跨部门团队,例如产品经理,研发工程师等协作共同定义用户问题,产品问题,通过用户调研,用户及产品分析,策略整合,产出高质量的产品内容文案,提升用户体验和产品体验。


  • 良好的简体中文和英文运用能力
  • 熟悉中国市场,善于站在产品及用户角度思考问题
  • 有跨平台的工作经验,善于沟通,可独立完成项目工作

About Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. 

Want to learn more about Airbnb? Visit Airbnb's website.