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Product Content Strategist

Airbnb, Beijing, China

Who wouldn't want to work here?


Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.

About Airbnb China

As an independent business unit, China is one of the major engines behind Airbnb's global growth. The company has increased its investment in China and experienced rapid growth since officially entering the market at the end of 2015. Airbnb continues to  focus on product localization and innovation to better serve local users and enhance the user experience, nurture a trusting local community, and engage Chinese Millennial travelers with inspiring brand moments. As one of the leaders in the home sharing industry, Airbnb works with partners across many fields to actively promote the sustainable development of this emerging industry and achieve win-win results for everyone. Airbnb will continue to build an efficient local team, bringing the end-to-end, authentic travel experience to Chinese travelers, and creating a world where "anyone can belong anywhere".

Our Product Content Team is growing and we want you to be part of it! Airbnb content strategists work closely with product designers and researchers to shape experiences, build trust with our community, and evolve our brand voice. We’re just starting to build our practice, and we’re already expanding our team to include bilingual content strategists for our China team, both in Beijing and San Francisco. China is the world’s largest, and fastest growing, outbound travel market. Airbnb is on the ground building new products for Chinese travelers and learning how to adapt our core experiences for different markets. If you’re excited about writing product and marketing content in simplified Chinese and helping us reach this audience with a truly local experience, we’d love to hear from you.

Responsibilities:

  • Contribute to a product team of designers, researchers, product managers, engineers, and data scientists
  • Offer a content strategy perspective throughout the product development process, and influence strategic decisions across and within products to improve the overall experience and ensure consistency across platforms
  • Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs our hosts and guests with our business goals
  • Define the content strategy for a given product and write clear and concise content across multiple touch points (including product names, labels and navigational elements, emails, tutorials, marketing pages, and notifications)
  • Help people who use Airbnb feel welcome and empowered, carefully considering tone and writing content that’s consistent with Airbnb's mission of belonging
  • Create, maintain and evolve voice and tone guidelines for the Chinese market
  • Regularly share your work with the China team; iterate based on their feedback and insights from researchers
  • Share learnings with the team in San Francisco and work with other content strategists to improve our translation and localization processes

Requirements:

  • Strong writing and editing skills--in both simplified Chinese and English
  • Familiarity with the Chinese market
  • Experience working with a global or Chinese company, writing content for web/mobile products and developing style guides preferred
  • Understanding of user experience design principles and interaction patterns
  • Excellent communication and collaboration skills
  • Ability to work independently in a fast-paced environment
  • Willingness to travel between offices and for research
  • Passion for Airbnb’s mission and deep empathy for our diverse community

爱彼迎是全球领先的特色住宿和体验项目预订平台,提供700多万个独具当地特色的住宿选择和4万项精心策划的体验活动,均由当地房东和体验达人倾力打造。作为赋能经济发展的引擎之一,爱彼迎正在帮助数以百万计的旅游服务创业者将房源和爱好转化为收入,也让当地社区享受到了旅游业带来的经济效益。迄今为止,爱彼迎已接待超过5亿人次房客,在全球191个国家和地区提供62种语言服务。爱彼迎致力于在全球范围内促进人与人之间的交流和信任,打造充满人情味的社区。

爱彼迎中国简介

作为一个独立的业务部门,中国是Airbnb爱彼迎全球增长的重要引擎之一。自2015年底正式进入中国起,爱彼迎在中国市场不断加大投入,实现了持续快速增长。爱彼迎将持续升级本土产品,打造创新的品牌活动,提升用户体验,构建有凝聚力的社区。作为共享住宿行业的领军者之一,爱彼迎还携手各方,积极推动这一新兴行业的可持续发展,实现多方共赢。我们将继续打造高效的本土团队,将原汁原味的旅行体验带给中国旅行者,创造“家在四方”的归属感,重新定义旅行。

设计团队主要负责中文区app和web端产品和视觉交互设计等业务。内容策略团队主要负责Airbnb简体中文市场产品内容工作。

工作内容:

  • 与跨部门团队,例如产品经理,研发工程师等协作共同定义用户问题,产品问题,通过用户调研,用户及产品分析,策略整合,产出高质量的产品内容文案,提升用户体验和产品体验。

职位要求:

  • 良好的简体中文和英文运用能力
  • 熟悉中国市场,善于站在产品及用户角度思考问题
  • 有跨平台的工作经验,善于沟通,可独立完成项目工作

About Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. 

Want to learn more about Airbnb? Visit Airbnb's website.