Uncubed
           

Inside Amperity

The Uncubed Take

Amperity Empowers Brands by Unlocking All Their Data

Overview

About Amperity Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. Using machine learning and massive computing power, Amperity stitches together all of a brand's disparate data sources, forms complete customer profiles, and makes those profiles available to marketers and analysts. This complete, actionable data can be used to power customer 360 initiatives, acquisition, and retention marketing programs, and advanced customer analytics. Why We Built Amperity Amperity’s founders, Kabir Shahani and Derek Slager, spent years building marketing software for enterprises. During that time they were struck by how many companies used only a sliver of their customer data they already possessed for marketing and analytics. This was because at-scale data ingestion, identity resolution and actionability were pervasive challenges that consumer brands had neither the software nor the expertise to solve. This left them struggling to create meaningful customer experiences and to compete with Internet-first organizations. The Amperity team came together to help solve these challenges. Through the commercialization of advanced machine learning and by leveraging a large-scale, distributed data infrastructure and massive computing power, they created a platform that could rapidly and intelligently unify customer data at scale. By unlocking access to and usability for complete customer data, Amperity empowers consumer brand marketers and analysts to make smart decisions, create individualized experiences and bring their best ideas to life, all while driving top line growth. Amperity launched in September 2017, with a customer base that included many of the world’s most loved consumer brands. The Amperity team is thrilled to be part of this vibrant community and to be contributing to the vision of helping marketers and analysts use customer data to unleash their potential and to transform the future of consumer marketing.

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