Product Content Marketer

Autopilot, Sydney, Australia

Remarkable team. Remarkable software.

Autopilot is simple and visual marketing automation software trusted and loved by over 3,000 teams around the world. It helps marketers capture and convert new leads, connect with customers and create loyal repeat buyers. The best teams at Lyft, Atlassian, Microsoft, Instapage, LiveChat, Greenpeace, Patreon and Crunchbase all use Autopilot to automate their marketing.

To date our software has helped Australia promote the YES vote on gay marriage and say YES to equality. It’s given Greenpeace the data and tools they need to win activist campaigns. It’s helped Patreon connect and educate creators to give them new revenue streams. And it’s helped hundreds of startups tell their story and grow their businesses.

We’re a successful, fast growing and global company with offices in Sydney and San Francisco. We have thousands of remarkable customers, an extraordinary team and have wonderful investors like Blackbird, Rembrandt and Salesforce Ventures.

We are searching for a passionate hands-on product marketer to help us continue to tell customer stories, train our teams, develop use case driven content for target personas and help launch new product features and integrations. The ideal candidate will have both subject matter expertise, have strong communication skills and be a seasoned marketer who is obsessed with product and problem we are solving.

Responsibilities:

Develop, contribute, and curate Autopilot “How to” guides and tutorials that help train customers and solve their problems
Create content to communicate new features, use cases, and opportunities to prospects and existing customers to drive usage, conversion, and retention.
Develop a deep understanding of our customers and competitors to develop buyer personas that provide insight to sales.
Work with our customers and internal teams to learn and document use cases and marketing journeys that help our customers succeed.
Define and produce content for core Autopilot use cases for use on our website, internal training and at customer events.
Develop customer personas for targeted positioning and messaging as well as train the organization on those key messages.
Produce customer cases studies, use cases, and stories that appeal to our personas.
Define and create landing pages, blog posts, sales materials, customer training content, and content updates to communicate product changes and new product releases.
Manage and measure go-to-market activities surrounding messaging and positioning of our product.
Drive a repeatable and measurable launch processes for new product announcements both for Autopilot itself as well as coordinating marketing and messaging with our platform integration partners.
In short, become a product expert and fanatically create content that engages and excites our prospects and customers.

Requirements:

Minimum 3+ years experience in product marketing
BA/BS degree from an accredited University
Proven experience with marketing automation software, CRM, product enablement and product marketing
Experience producing sales enablement content with demonstrated examples
Understanding of, or experience with a SaaS go-to-market and business model
Ability to produce high quality content including blogs, customer stories, videos, eBooks, landing pages and long form content
Analytical and data driven, with the ability to clearly measure the impact of your work
Excellent communicator with a demonstrated ability to take complex concepts and communicate them in simple and visual ways
Ability to work on projects independently while coordinating with various project stakeholders such a product management, sales, success and engineering

Perks of being an Autopilot-er

Training and support for professional development and growth
Join an international team of remarkable, innovative and social people
Own a part of Autopilot: every team member receives generous stock options
Generous paid time off policy
Great setup including a brand new computer
Long term opportunities to grow, learn and "needle move" your career

Autopilot is on a mission to help marketers create remarkable customer journeys and drive revenue. Our visual canvas interface includes automation features for acquiring, nurturing and growing customers, while the platform connects with Salesforce, Slack, Segment, Twilio, and 500+ other apps. Autopilot helps customers like Lyft, Mixpanel, Dolby, Freshdesk, LiveChat, and thousands more to gain a centralized view their contacts, and personalize real-time messaging and lifecycle content nurturing across online, offline, and mobile channels.

About Autopilot

What we're about Our mission is to empower companies to create remarkable marketing journeys. Every day Autopilot helps companies of all sizes and industries to automate their marketing, rekindle old customer relationships, reach new audiences, and grow their bottom line. Our Story Autopilot was founded in 2012, by three Australian brothers, Mike, Chris, and Peter, while living in Bondi Beach, Australia. After years of pain and frustration stitching marketing tools and data together for some of Australia's leading tech companies, they recognized a clear gap in the market for marketing automation software that is as easy to use as a whiteboard, that plays nicely with other technologies, and can be tried and bought right over the web. Autopilot has grown rapidly to support millions of contacts, raise $32M in funding, and launch the industry’s first self-service, multi-channel marketing solution.