Ad Tech Manager

Badoo, London, UK

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Badoo is looking for an Ad Tech Manager who will be the primary stakeholder for implementing and maintaining advertising technology within the company. Strategically, this role will support, enhance, and future-proof our advertising technology platform and help identify optimisation opportunities that can improve our advertising delivery process, reduce latency, and increase monetisation. Operationally, this role will collaborate closely with Ad Operations, Engineering, and Product, helping to integrate & support ad tech vendors and publisher partners across all platforms (Web, Apps, and OTT).

The Ad Tech Manager is a key member of the advertising team and will work directly with the Product Development team to develop and implement new ad products in collaboration with all company stakeholders, including Advertising, Client Services, Support and Sales.


  • Support stack implementation (DSP, SSP, DMP, Social, Ad verification, ad server, site analytics) across all markets
  • Help create product requirements and manage implementation for projects related to Badoo's ad stacks
  • Track technical aspects of ad performance to analyse & recommend ad-related product optimisations
  • Design and implement Ad Tech improvement plans with Engineering, Product, and Ad Operations teams
  • Be the first point of contact for all internal engineering and product teams. 
  • Troubleshooting ad-related issues that can’t be addressed by Ad Ops
  • Test scenario development with QA team
  • Manage technical relationships with Ad serving partners
  • Supporting Analytics team in Analysing campaigns Ad server data
  • Closely track industry trends and best practices, including IAB recommendations, standards and proposed specifications


  • 3-5 years experience building modern web applications utilising HTML5, CSS3, JSON and JavaScript
  • Advanced experience building & troubleshooting solutions using Google’s DFP and IMA SDK
  • Deep understanding of web-tracking and ad tagging technologies
  • Solid experience with JavaScript and HTTP debugging
  • Knowledge of ad servers and digital marketing technology
  • Knowledge of programmatic sales solutions (DSPs, SSPs, Ad Networks)
  • Experience with advertising ecosystem providers such as Media Trust, Freewheel, Lotame, AppNexus, Moat, Krux (Salesforce), etc
  • Bonus for familiarly with XML / XSLT a plus (for legacy platform

There’s nothing ordinary about working at Badoo. We’re just as social as our product and don’t hide behind our computers. Innovation is key to what we do and since we’re a rapidly growing start-up, things move fast. We’re a diverse, international bunch and are based in amazing offices in Soho, with perks to match. 

Badoo is the largest dating network in the world. With 400 million users across 190 countries and 450 employees worldwide, Badoo provides the best technology for people to meet, because happiness is better shared. 
Each day more than 400,000 people sign up for a Badoo experience; users send over 350 million messages and 10 million photos are added to the Badoo platform.

Badoo also operates a number of white label licences for various international brands. For more information, please visit badoo.com.

Badoo is an equal opportunities employer. We strictly prohibit unlawful discrimination on the basis of race, colour, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law.
The strength of our workforce is made up of people from diverse backgrounds. All individuals here will be treated in a fair and equal manner based on the principles of professional merit. We commit to making any and all reasonable adjustments to your working conditions if you are disabled or impaired. It is important to remember that although some disabilities are apparent, many widely occurring disabilities, such as mental ill-health, epilepsy, diabetes and dyslexia are often not immediately evident. We are keen that applicants who have an ongoing disability make us aware of this, so we can make sure we can provide the most appropriate help and support

About Badoo

At Badoo we believe there is someone for everyone. We have become the largest social discovery network in the world because we have created the best tools to connect people. Our many years of experience have given us great insights and experience which has helped us solve major challenges in the social discovery space, especially with issues around privacy, safety and security. This has enabled us to stay ahead of the curve and focus on innovation, pioneering many of today’s standard features, like location based matching.

Want to learn more about Badoo? Visit Badoo's website.