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Canada Field Marketing Junior Manager

Badoo, Toronto, CA

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We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

 Bumble is looking for an enthusiastic, creative, proactive and entrepreneurial Field Marketing Junior Manager to build Bumble’s brand as the leading relationships and social networking app in Canada.

Bumble’s core values are rooted in kindness and equality by connecting people and bringing together like-minded communities. Our field marketing approach aims at extending our Bumble brand values to students and individuals around Canada - appointing selected individuals as Bumble ‘ambassadors’ to be part of the movement. 

Bumble’s ambassadors will be managed, monitored and inspired by the Field Marketing Junior Manager to deliver marketing tasks, events and represent Bumble at their University or in their city in varying ways. This individual's role is to help spread the Bumble mantra far and wide through word-of-mouth marketing, using our ambassadors as advocates to extend this. This individual will also help spread this word-of-mouth and visibility through unique, creative guerrilla activations in Canada, leaning on their knowledge of what’s cool to deliver high-impact, visually stimulating moments around the city.

Based in Canada and reporting directly to the Senior Manager of Field Marketing Operations, this individual will be responsible for building and scaling Bumble’s field marketing activities in Canada through ambassador programs, events, and guerrilla marketing.

The main aspects of this role will involve:

  • AMBASSADOR RECRUITMENT AND MANAGEMENT
  • Identifying & onboarding new Bumble ambassadors
  • Ongoing management & training for all ambassadors
  • Communicating and instructing ambassadors to execute marketing tasks in their local areas, on a monthly basis
  • Maintaining quality of brand campaigns, events, and outreach
  • Inspiring and motivating ambassadors on a weekly basis
  • Providing feedback on activations; managing & reporting on outputs
  • Driving growth in order to hit or exceed business KPIs across Canada

  • AMBASSADOR-LED EVENTS & OTHER REGIONAL MARKETING ACTIVITIES INCLUDING GUERRILLA
  • Researching key events/partnerships that are on brand and relevant for marketing activations
  • Ideation and delivery of guerrilla marketing initiatives
  • Executing events, including publicity and logistics, with the support of ambassadors
  • Post-activity follow up: gathering reports, collating photos, retargeting
  • Creative ideation around wider regional marketing activities.
  • Assisting with other events & partnerships across Canada as required.

  • GENERAL
  • Tracking spend against budget for field marketing activities
  • Liaising with International Marketing Team to order & distribute merchandise
  • Supporting the Canada marketing team with other tasks as required

About You:

  • Passionate about the Bumble brand vision and values
  • Enthusiastic, energetic, entrepreneurial, creative, collaborative
  • Self starter: thrives on taking ownership of initiatives with limited oversight, leveraging and learning from successes and challenges of other emerging Bumble markets
  • Flexible and adaptable
  • Exceptional communication skills
  • Unafraid to hustle, hustle, hustle

Required Experience, Knowledge, and Skills:

  • 2-4 years professional experience in field marketing (or a related background).
  • Strong background in events management and execution
  • Experience with brand ambassadors or people management
  • Extensive knowledge of Canadian culture and higher education landscape, as well as wide networks of contacts
  • A strong track-record of making data-driven decisions to drive strategy and growth
  • Exceptional written and spoken English skills
Please apply by submitting your resume along with a cover letter explaining your potential impact on Bumble and why you’re the ideal candidate for this role! As growth is one of our core values, the ideal candidate will be able to strategically make data-driven decisions to drive Bumble's success and growth.

To learn more about life at the Bumble Hive, click here: https://thebeehive.bumble.com/careers/

Applicants are expected to have current work authorization in the country that the role is located.

ABOUT BUMBLE
Since its launch in 2014, Bumble has grown to become one of the most relevant social networks worldwide. Today, Bumble, the "female first" app with over 60 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. We’ve built our platform around kindness, respect, and equality – and our users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 144 countries. Since 2014, Bumble has facilitated over half a billion women-led first moves and over four billion messages sent. Bumble is free and available in the App Store and Google Play.

About Badoo

At Badoo we believe there is someone for everyone. We have become the largest social discovery network in the world because we have created the best tools to connect people. Our many years of experience have given us great insights and experience which has helped us solve major challenges in the social discovery space, especially with issues around privacy, safety and security. This has enabled us to stay ahead of the curve and focus on innovation, pioneering many of today’s standard features, like location based matching.

Want to learn more about Badoo? Visit Badoo's website.