Engagement Strategist

BGB Group, NY, NY

See jobs at BGB Group

Engagement Strategist: An Engagement Strategist activates “how” a creative idea is brought to life in execution tactic by tactic. They are considered an “activation expert” with the ability to think both strategically and creatively about how an idea is executed in the marketplace.


  • Familiar and keep abreast of widely-used and emerging technology, content, trends in how to activate an idea
  • Source user behavior information to make informed decisions (social listening, Forrest Media, Manhattan Research, etc)
  • Create engagement profiles
  • Create activation briefs for tactical ideation
  • Drive the internal development of tactical recommendations based on brand strategies (work closely with creative and account)
  • Facilitate/attend engagement/tactical planning workshops and meetings (internal/client)
  • Develop engagement plans and ecosystems
  • Support account service team in the development of project briefs
  • Contribute to internal creative reviews for tactical projects
  • Support new business pitches as needed

About BGB Group

About us BGB Group is a marketing communications organization that supports the promotional and educational objectives of pharmaceutical, biotech and medical device clients. Its two agencies subsidiaries, BGB New York and BIONYC, offer capabilities that span medical and marketing consulting, promotional advertising, medical education and digital execution.

Want to learn more about BGB Group? Visit BGB Group's website.