Engagement Strategist: An Engagement Strategist activates “how” a creative idea is brought to life in execution tactic by tactic. They are considered an “activation expert” with the ability to think both strategically and creatively about how an idea is executed in the marketplace.
Familiar and keep abreast of widely-used and emerging technology, content, trends in how to activate an idea
Source user behavior information to make informed decisions (social listening, Forrest Media, Manhattan Research, etc)
Create engagement profiles
Create activation briefs for tactical ideation
Drive the internal development of tactical recommendations based on brand strategies (work closely with creative and account)
Facilitate/attend engagement/tactical planning workshops and meetings (internal/client)
Develop engagement plans and ecosystems
Support account service team in the development of project briefs
Contribute to internal creative reviews for tactical projects
Support new business pitches as needed
About BGB Group
BGB Group is a marketing communications organization that supports the promotional and educational objectives of pharmaceutical, biotech and medical device clients.
Its two agencies subsidiaries, BGB New York and BIONYC, offer capabilities that span medical and marketing consulting, promotional advertising, medical education and digital execution.