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Product Analyst

Birchbox, New York, NY

Birchbox is changing the way consumers discover and purchase beauty, and lifestyle products.


About Birchbox:

We started Birchbox in 2010 to redefine the way consumers discover and shop for beauty and grooming. The company quickly grew from an exciting idea to a business that has materially shaped the beauty industry: we've activated an enormous group of underserved, untapped consumers, awakening their relationship with beauty by making the experience relevant, easy and fun. Our innovation isn't the simple concept of delivering a box of samples - it's understanding that although not everyone is passionate about beauty and grooming, everyone still deserves to have a great experience finding, trying and buying it.

Birchbox operates in six countries, reaching more than 2.5 million active customers with a portfolio of 500 best-in-class prestige brand partners. We have retail locations within select Walgreens stores across the US as well as a flagship Birchbox store in Paris.

About the role:

Birchbox is seeking a Product Analyst to support the evolution of the customer journey at Birchbox. You will report into the Manager, Marketing Analytics and will be responsible for supporting the Product and Tech organizations as they seek to create a cohesive, delightful and holistic experience connecting our monthly box experience to our digital presence, including the mobile app, customer profile, e-commerce shop, and in-house content hub.

You will have the opportunity to support decision making at the very core of Birchbox and have a meaningful impact on the interactions the casual beauty consumer has with us.

The ideal candidate will have experience doing broad analyses in Google Analytics and other analytics tools to identify opportunities in the customer journey, specifically in the web experience. You will present findings in a compelling and succinct manner to cross-functional stakeholders, including senior leadership. You foster a culture of data in everything you do. You are exceptional at prioritizing work, setting expectations and communicating to stakeholders. You love telling a story with data and creating actionable insights that drive tangible change. You are a strategic thinker, connecting the dots between data and financial results to create and advocate for your own strategies to drive growth. You dive in and don’t wait for someone to tell you what you’re looking for.

Responsibilities:

  • Site behavior + testing
    • Evolve the Birchbox Google Analytics account in partnership with our performance marketing partner to reflect current business needs and to track and segment customer behavior, inclusive of support for our international teams.
    • Produce user engagement analyses focused on behavior on key webpages, such as the homepage, product pages, content pages, profile pages, and cart pages, and key drivers to recommend growth opportunities.
    • Use third party analytical tools with heat maps, session records, qualitative surveys, and historical tests to derive actionable insights.
    • Develop and run A/B testing on product features using internal tools and external tools such as Google Optimize.
  • SEO
    • Identify opportunities in SEO to fuel organic growth in both web and native app properties, analyzing data from sources such as Google Analytics, Search Console and request logs.
  • Reporting + KPI Management
    • Create reports and dashboards in Looker, Google Analytics, Datadog, or other analytics tools that demonstrate connections between web engagement and revenue, marketing channels, content, etc.
    • Champion a metrics-driven culture within the Tech and Product organizations to foster accountability and rigorous decision-making.
    • Be a stakeholder and active participant in informing the evolution of our site data model.

About You:

  • BS in a quantitative field such as Statistics, Computer Science, Economics, Mathematics, Information Systems, Data Science, Marketing, or Business.
  • 2+ years of experience with web analytics, including funnel conversion, engagement and retention metrics.
  • Experienced in utilizing statistical concepts for A/B test analysis: statistical significance, confidence intervals, and establishing variance thresholds.
  • Are an Excel and Google Analytics wizard and have a working knowledge of SQL.
  • Have an insatiable curiosity, a commitment to precision and excellence, and a desire to work collaboratively within and between teams.

Bonus Points:

  • First-hand experience with testing tools such as Google Optimize or Optimizely.
  • Experience in or willingness to learn at least one scripting language (Python or R preferred).
  • Experience with Google Tag Manager.
  • Experience with Looker

About Birchbox

Birchbox is changing the way consumers discover and purchase beauty, and lifestyle products.

Birchbox

Want to learn more about Birchbox? Visit Birchbox's website.