VP, Beauty Merchandising & New Product Development

Birchbox, New York

Birchbox is changing the way consumers discover and purchase beauty, and lifestyle products.

About Birchbox:

We started Birchbox in 2010 to redefine the way consumers discover and shop for beauty and grooming. The company quickly grew from an exciting idea to a business that has materially shaped the beauty industry: we've activated an enormous group of underserved, untapped consumers, awakening their relationship with beauty by making the experience relevant, easy and fun. Our innovation isn't the simple concept of delivering a box of samples - it's understanding that although not everyone is passionate about beauty and grooming, everyone still deserves to have a great experience finding, trying and buying it.

Birchbox operates in six countries, reaching more than 2.5 million active customers with a portfolio of 500 best-in-class prestige brand partners. We have retail locations within select Walgreens stores across the US as well as a flagship Birchbox store in Paris.

About the role:

Birchbox is looking for a well-established VP of Beauty Merchandising & Brand Development with strong experience and relationships to take our subscription and e-commerce business to the next level.  We need an inspirational leader to own brand partnerships, subscription box sampling, online shop merchandising, and in-house brand development strategy. You will report to the Chief Customer Officer and manage a growing team of 12 Merchants working out of our New York office.

Your responsibilities will include….

  • Merchandising
    • Bring a strong perspective on how merchandising can impact and drive forward overall company vision
    • Establish and drive execution toward a long-term strategic vision for our box and e-commerce shop assortment to truly differentiate Birchbox in the market and uniquely meet the needs of our casual beauty target customer
    • Leverage existing relationships to pitch and onboard top tier and cult prestige beauty brands, building long-term relationships to enhance our monthly subscription experience for our customers and accelerate our e-commerce revenue growth
    • Lead the team to effectively source large quantities of high-quality deluxe sample and travel-sized products each month, working toward aggressive sales targets and within a strict budget
    • Build upon a strong partnership with the Planning team to further our collective goals as a business - managing across KPIs for both departments
    • Effectively manage a large budget, reporting out on the ROI of investments and  identifying opportunities to optimize resourcing
  • Brand Development
    • Use trends and knowledge about competitive landscape to develop vision and roadmap for potential new in-house brands and product lines/extensions
    • Lead idea generation and creative development processes with key cross teams (Product Development, Merchants, Design, Marketing) to conceptualize brands and their evolution.
    • Develop & manage key KPIs for success.
    • Managing P&L and oversee cost of production
    • Lead negotiations with business partners and vendors
    • Develop a plan for the structure of the team and organization
  • Executive Leadership
    • Lead the team by supporting and coaching to ensure effective day to day execution, actively managing career development and growth
    • Collaborate across teams to drive toward key company-wide strategic initiatives, including Marketing, Product Management, Operations, and Tech
    • Become a trusted advisor to the global Birchbox leadership team, including helping advise and coach our lead Buyers / Merchants in Europe
    • Contribute significantly to the strategic direction and overall vision of the company, including outside area of direct responsibility/expertise, bringing high-quality ideas to the table to continue to disrupt the beauty industry via continual innovation
    • Serve as an external representative/spokesperson for Birchbox

Your qualifications should include…

  • 12+ years experience as a merchant, with a strong digital/e-commerce background
  • Beauty experience strongly preferred
  • Brand/product development experience preferred
  • Strong people management and team leadership required
  • Experience managing large budget / P&L

You also…

… Are naturally customer-centric in the way you think and communicate

… Have an entrepreneurial spirit and crave a high-growth, fast-paced environment where you can innovate and help build a disruptive business

… Prioritize team culture and people management above all else, recognizing the value of establishing an effective organization and internal processes to drive business results, and getting joy from developing others

… Are a positive team-player, collaborating effectively with all stakeholders, inspiring action in diverse groups, and thriving on the opportunity to problem solve

… Are analytical and data-driven; you love using stats and numbers to make decisions and prove your point

… Convey excitement and passion in everything you do, so much so that others comment on it


About Birchbox

Birchbox is changing the way consumers discover and purchase beauty, and lifestyle products.


Want to learn more about Birchbox? Visit Birchbox's website.