PR/Event Associate - Seoul

Blue Bottle Coffee, Seoul, South Korea

Coffee Roaster - Brewers, Subscriptions & Brewing Guides

Blue Bottle Coffee is a passionate and growing team of hundreds around the world, united by the simple purpose of getting great coffee (and food) to everyone who asks for it. We roast on three coasts, make delicious drinks, clean up after ourselves, bake cookies, get change at the bank, and say please and thank you. We’re an impossibly eclectic group of coffee experts, artists, writers, sensory scientists, bakers, designers, and all-around dreamers, who also happen to be some of the most hard working and talented in the business. Join us.

You will:

  • Execute external communications and integrated marketing under the guidance of Brand Experience Manager and develop and implement a plan to ensure consistent branding and messaging using a variety channels including events, media relations and client marketing
  • Engage with our communities and develop and execute local marketing events (community events, industry events and festivals), campaigns, and programs that drive acquisition, retention, and engagement, with clear ROI and compelling brand stories
  • Identify meaningful community opportunities with community leaders, local officials and businesses and develop relationships with them
  • Lead new cafe opening planning and programming and execute neighborhood outreach plans for the week of opening and month following
  • Develop press stories and narratives and manage PR media campaigns - from planning stages, strategy development through launch execution, regular updates, ongoing tracking and performance analysis
  • Assist with content generation, working with internal teams to ensure all written communication and imagery is consistent and in line with key brand message and social brand strategy
  • Manage seasonal or holiday campaigns, coordinating work across teams, managing timelines, and ensuring work is executed successfully against business objective
  • Manage the concept-to-launch execution of some new cafe product launches and ensure that campaigns are cohesive, on time, and drive intended business results
  • Effectively manage the brand's social media accounts and create local social media contents

You are:

  • Energized by wearing the many hats of Marketing/PR/Event management — from data mining to cafe experience — you thrive in the diversity of the work
  • Able to thrive in a collaborative environment, but must be able to work independently and self-start
  • Able to juggle multiple projects at once and appropriately prioritize
  • An excellent written and verbal communicator, able to effectively distill a lot of information and detail. Ability to communicate on all levels and both internally and with external partners
  • Able to be a welcoming brand ambassador to anyone you connect with and passionate about delighting guests and employees

You have:

  • About 2 to 6 years of Marketing, PR, Event Planning relevant experience - developing campaigns in an in-house and/or agency setting 
  • Experience in brand-led retail businesses or F&B industry
  • Proven ability to connect strategy, PR and branding within events
  • Knowledge and deep understanding of the Korea media landscape and ability to develop campaigns specifically targeted to that consumer group
  • Fluency in social media and marketing is important in order to partner effectively on campaigns
  • Understanding on how to build and maintain relationships with key journalists, social media press and different kinds of influencers, as well as the ability to pitch and secure coverage for stories
  • Confidence and creativity in writing, capable of crafting everything from executive messaging to consumer facing newsletters, press releases and everything in between
  • Proven ability to be a nimble and creative problem-solver
  • English skills is a plus
At Blue Bottle Coffee, you’ll be a vital part of our guests’ experience and a crucial link in delivering the most delicious coffee we can find to every person who walks through our doors, be it in person or online. If you’re ready to bring beautiful and thoughtfully rendered experiences to life through new store development, please apply and join us.

About Blue Bottle Coffee

About us

Blue Bottle Coffee is a passionate team of hundreds around the world, united by the simple purpose of getting great coffee to everyone who asks for it whether that be in our cafes or at home. Blue Bottle is headquartered in Oakland, CA and have retail and business operations in the Bay Area, Los Angeles, New York, and Tokyo.

We roast on three coasts using vintage gear, put it in compostable bags, and get it to our customers within 48 hours. We are baristas, managers, roasters & production specialists, chefs, engineers, designers, analysts, technicians, and more. We craft delicious drinks, treat our guests with the utmost care and respect, bake cookies, clean up after ourselves, get change at the bank, and say please and thank you. We offer the less able our seats on the bus and brush and floss daily. And we want you to join our team, who we believe to be the most talented, kindest, and hardest-working in the business.

Want to learn more about Blue Bottle Coffee? Visit Blue Bottle Coffee's website.