CPG Manager - Tokyo

Blue Bottle Coffee, Tokyo, Japan

Coffee Roaster - Brewers, Subscriptions & Brewing Guides

The Consumer Packaged Goods (CPG) team enables our guests to enjoy Blue Bottle in far-flung places or on-the-go by distilling our unique cafe experiences into portable forms. Our beloved pair of products, New Orleans Iced Coffee and Cold Brew Black Coffee, are gaining fans quickly and we’re excited to bring them and other new products to more and more people.

As CPG Manager in Japan, you will help Blue Bottle Coffee in its mission by developing CPG business from scratch. You will be working closely with CPG team in the US to learn about our products and on your own building relationships with brokers/retailers/distributors within Japan market.

This position will be based in Tokyo, Japan and is reporting to the President of Japan.

You will:

  • Create and develop Go-to-Market strategy for Japan CPG business
  • Successfully launch new products with speed and accuracy, and continually work on optimizing our SKU mix with retailers as needed
  • Manage the creation and execution of marketing and promotions plans specific to each channel to drive growth
  • Own relationship with buyers at key retailers and online marketplace businesses, and independently assess opportunities to ensure we’re growing our distribution profitably and sustainably
  • Understand production timeline to ensure complete and on-time order fulfillment, chargeback minimization and operations metrics compliance
  • Responsible for creating, analyzing, and controlling forecasts for our CPG products and use it for inventory plans to efficiently meet our customer’s order schedules

You are:

  • Able to consistently achieve results under tough circumstances; take on opportunities with sense of urgency and prioritizes tasks effectively; exercise good judgement
  • Someone who has both an intuitive sense and complex understanding of our product and our guests, that will enhance the Blue Bottle Coffee experience and encourage lasting customers
  • Someone with a can-do attitude who takes ownership and responsibility for actions, behaviors and contributions
  • Collaborative and work effectively and seamlessly across departments, teams, and regions
  • Able to set specific and measurable performance objectives and strive to always meet or exceed the performance standard
  • Able to adapt to change and implement change as needed
  • Motivated to learn more, develop your skills and knowledge of the industry
  • Analytical and creative thinker who can leverage the wealth of data in order to drive actionable insight

You have:

  • 10+ years of relevant experience in wholesale, retail, preferably with a premium consumer brand
  • F&B industry experience is preferred
  • 5+ years of leadership experience
  • Strong drive for results and influencing skills
  • Strong analytical, organizational, decision making skills
  • Fluency in Japanese and English (written and spoken)
  • Bachelor’s degree
  • A deep love for great coffee, food, and exceptional guest experiences
At Blue Bottle Coffee, you’ll be a vital part of our guests’ experience and a crucial link in delivering the most delicious coffee we can find to every person who walks through our doors, be it in person or online. If you’re ready to bring beautiful and thoughtfully rendered experiences to life through what you do, please apply and join us.

About Blue Bottle Coffee

About us

Blue Bottle Coffee is a passionate team of hundreds around the world, united by the simple purpose of getting great coffee to everyone who asks for it whether that be in our cafes or at home. Blue Bottle is headquartered in Oakland, CA and have retail and business operations in the Bay Area, Los Angeles, New York, and Tokyo.

We roast on three coasts using vintage gear, put it in compostable bags, and get it to our customers within 48 hours. We are baristas, managers, roasters & production specialists, chefs, engineers, designers, analysts, technicians, and more. We craft delicious drinks, treat our guests with the utmost care and respect, bake cookies, clean up after ourselves, get change at the bank, and say please and thank you. We offer the less able our seats on the bus and brush and floss daily. And we want you to join our team, who we believe to be the most talented, kindest, and hardest-working in the business.

Want to learn more about Blue Bottle Coffee? Visit Blue Bottle Coffee's website.