Digital Growth Manager

Blue Bottle Coffee, Oakland, CA and San Francisco Bay Area

Coffee Roaster - Brewers, Subscriptions & Brewing Guides

Duration: Full-Time

Blue Bottle Coffee is a passionate and growing team of hundreds around the world, united by the simple purpose of connecting the world to delicious coffee. We roast on three coasts, make delicious drinks, clean up after ourselves, bake cookies, get change at the bank, and say please and thank you. We’re an impossibly eclectic group of coffee experts, artists, writers, sensory scientists, bakers, designers, and all-around dreamers, who also happen to be some of the most hard working and talented in the business. Join us.

About the job
The Digital Growth Marketing Manager will play a critical role in driving growth in our DTC ecommerce business. This role will strategise, define and execute a diverse range of online acquisition strategies to grow the share of Blue Bottle digital guests (ecommerce & Mobile). This is an amazing opportunity to help establish and drive the digital customer acquisition and retention function at one of the most exciting and fast-growing consumer brands.  Also, this role will lead performance marketing efforts on the Digital team, as well as, play a key role in growing Blue Bottle’s demand generation function and own new customer growth strategies for both Online & Retail business. 
We’re looking for an aspiring growth marketer who’s highly analytical—you’re an expert in all things performance marketing,  and can build compelling business cases with your findings. You’ll own the paid media budget & KPIs and develop the end to end strategy for both acquisition and retention, and work with the agency to execute the strategy. You’re driven by performance, progress, and achievement against big goals; you care deeply about the customer journey and experience; you’re comfortable working with an agency partner and you’re uniquely motivated by getting Blue Bottle’s freshly roasted, responsibly sourced, peak-deliciousness coffee (and mugs and drippers!) into more and more homes.
This is a salaried position based in our Oakland offices, reporting to our Sr. Director, Global Ecommerce.

You will:

  • Define & execute online strategy across paid ads, affiliate marketing, email, print media, and other channels to grow Blue Bottle online & customers cost-efficiently through subscription, mobile downloads and a la carte sales of coffee online
  • Develop & execute SEO strategies to grow the share of organic traffic to Bluebottlecoffee.com. Collaborate with Content team to continuously optimize content for SEO
  • Direct and manage digital acquisition marketing across all channels, generating performance that meets or exceeds revenue and ROI goals
  • Manage our external marketing agency.Define, measure & report customer acquisition, retention & ROI paid media goals 
  • Build weekly dashboards and conduct ad-hoc analysis to monitor performance to measure efficacy of performance marketing. 
  • Conduct deepdive marketing performance analysis across multiple programs such as email, paid search, affiliates, direct mail, and other initiatives to optimize ROI of such campaigns
  • Drive analysis and optimization across all marketing programs to track ROI and areas for new investments, including new and emerging channels as well as trending on media investments. 
  • Monitor and make recommendations to optimize performance and drive CAC, ROAS, and LTV efficiencies, in addition to creating and executing upon growth strategies to drive business goals on a daily basis
  • Collaborate with cross-functional teams and provide guidance to increase new customer growth, revenue and to optimize the overall onboarding and conversion experience on Mobile and the ecommerce site.
  • Ensure all online efforts and messaging are consistent with the values, overall story, voice, and brand personality of Blue Bottle Coffee
  • Collaborate effectively with other teams (technology and engineering, finance, coffee production and logistics, etc.)

You are:

  • An experienced online marketer who knows the tricks of the trade and is inventing some new ones
  • A strategic thinker who is also equally able and happy to roll up your sleeves and execute
  • Analytical and data/metric-obsessed, always seeking internal and external data to validate your approach and optimize results further for the company and for your work
  • Always looking for the latest innovation or approach to give you an edge against competitors
  • Collaborative and able to build strong, trust-based relationships with your internal customers/partners
  • Comfortable with ambiguity, rapidly changing environments, and building from scratch
  • Highly organized and detail-oriented, able to prioritize while not letting anything drop
  • Clear and effective communicator in both conversation and written word
  • Serious about your work but don’t take yourself too seriously

You have:

  • 5+ years direct to consumer paid marketing experience, managing exponentially rapid growth via acquisition and retention programs
  • Expertise with a wide range of acquisition channels (SEO, social, email/CRM, referrals, search, DPA, paid media, etc.) and experience driving campaigns across each of them
  • Strong understanding and prior experience leading Paid Marketing and customer acquisition strategy
  • Demonstrated experience with platforms, technology and online marketing tools for managing and scaling paid marketing channels
  • Ideal candidate has experience with subscription models as well as a la carte purchases
  • Extensive experience with excel (you are a VLOOKUP wizard), powerpoint & other data analytical tools (tableau, SIGMA, etc.). Basic SQL or HTML knowledge a strong plus
  • Experience with tools such as Ecomm platforms, Google Analytics, Segment, SIGMA, Amplitude, etc.
  • An innate ability and desire to create strong relationships, influence others, and collaborate at all levels of the organization
  • A profound love of coffee—while not required, it will make your role significantly more delicious!

Physical Requirements:

  • The following is a list of the physical activity, requirements, and environmental factors related to this role. Blue Bottle is committed to partnering with all candidates and employees to ensure reasonable accommodations are made to meet the following: 
  • Expressing or exchanging ideas by means of the spoken word; 
  • Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication. 
  • Making substantial movements (motions) of the wrists, hands, and/or fingers.
  • Close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and written documentation
  • Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Occasionally walking, climbing stairs, and standing occur in this role. 
  • Environment: this role is protected within a building, but may be exposed to mild changes in temperature with heating or air conditioning. 

A few benefits we offer:

  • Health, dental, and vision coverage for eligible employees starting on your first day
  • 401(k) plan
  • Paid time off
  • Free drinks at any of our cafes 
  • Discounts on any Blue Bottle food items and merchandise

At Blue Bottle Coffee, you’ll be a vital part of our guests’ experience and a crucial link in delivering the most delicious coffee we can find to every person who walks through our doors, be it in person or online. If you’re ready to bring beautiful and thoughtfully rendered experiences to life, please apply and join us.

Blue Bottle is an Equal Opportunity Employer. We value an open mind, dedication to work, and a collaborative spirit. We hire based on these qualities, a job’s requirements, our business’s needs, and an applicant’s qualifications. We do not tolerate discrimination or harassment of any kind—in the hiring process or in the workplace.

We comply with the ADA and consider reasonable accommodation measures that may be necessary for eligible applicants/employees to perform essential functions.

We may refuse to hire relatives of present employees if doing so could result in actual or potential problems in supervision, security, safety, or morale, or if doing so could create conflicts of interest.

We will consider for employment qualified applicants with arrest and conviction records.

We participate in E-Verify. We will provide the federal government with employees’ Form I-9 information to confirm authorization to work in the U.S. We will only use E-Verify once an employee has accepted a job offer and completed the Form I-9.

Blue Bottle requires that all of its team members are fully vaccinated (i.e., at least 14 days after the final dose of a Covid-19 vaccine) by the start of their first day of work, unless they qualify for an accommodation/exemption for medical, disability, or religious reasons.

About Blue Bottle Coffee

About us

Blue Bottle Coffee is a passionate team of hundreds around the world, united by the simple purpose of getting great coffee to everyone who asks for it whether that be in our cafes or at home. Blue Bottle is headquartered in Oakland, CA and have retail and business operations in the Bay Area, Los Angeles, New York, and Tokyo.

We roast on three coasts using vintage gear, put it in compostable bags, and get it to our customers within 48 hours. We are baristas, managers, roasters & production specialists, chefs, engineers, designers, analysts, technicians, and more. We craft delicious drinks, treat our guests with the utmost care and respect, bake cookies, clean up after ourselves, get change at the bank, and say please and thank you. We offer the less able our seats on the bus and brush and floss daily. And we want you to join our team, who we believe to be the most talented, kindest, and hardest-working in the business.

Want to learn more about Blue Bottle Coffee? Visit Blue Bottle Coffee's website.