Senior Content Strategist

Blue State Digital, NYC

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 Tell compelling stories for causes that matter


The role


Are you a creative thinker who is excited by the opportunity to collaborate with talented colleagues in partnership with incredible nonprofits, advocacy campaigns, and brands? We’re looking for a multidisciplinary content strategist with a passion for solving a diverse set of client challenges through an audience-centered lens. Be part of a team that creates inspiring digital experiences that drive action across the complete user journey. You will be defining voice and tone, writing copy and collaborating with platform engineers to plan structured content that will be managed and crafted across multi-channel experiences. From messaging strategy to competitor reviews, from journey mapping to copy writing, from information architecture to wireframing, you’ll play a leading role in building best-in-class platforms and programs that meet user needs and drive measurable results for organizations.


The team


You’ll be part of a team of UX designers and strategists where each member is a huge contributor to the projects they lead, as well as the team’s culture and evolving design practice. We value a strong aesthetic point of view, a desire to experiment with new trends and technologies, a willingness to push the boundaries of content strategy and UX design, a good sense of humor AND humility. We offer a culture that will support and encourage your ambitions to build on your expertise, stretch your skills in other disciplines, and take creative chances.


  • Develop copy and define copy delivery, process and structure for websites.
  • Develop taxonomy strategies and plans that can be leveraged by product and engineering teams in the creation of content models and platform architecture.
  • Perform audits of existing platforms that analyze, evaluate and recommend updates to current content experiences.
  • Conduct stakeholder interviews to understand key business requirements and help clients prioritize their goals.
  • Host collaborative workshops and co-design activities to iterate with clients and quickly arrive at design solutions.
  • Lead discovery activities, including competitive analysis, content and site audits, and review of qualitative and quantitative user feedback.
  • Structure and execute user-centered research, including interviews, usability testing, intercept surveys, and card sorting exercises.
  • Synthesize and present research findings through user personas, user journeys and experience maps.
  • Define voice and tone guidelines based on insights from audience research and communications strategy.
  • Partner with Analysts to define success and evaluation criteria for analyzing existing content and identify and implement recommendations for updates and revisions to content.
  • Produce wireframes, sitemaps, and clickable prototypes.
  • Participate in the new business process, including ideation, scoping, and pitching.

Top things we’re looking for


At least 3 years experience in the following:

  • Information architecture, including content audits and assessments, sitemap development, taxonomy planning and content framework and/or content model planning.
  • Developing voice and tone guidelines for a variety of digital experiences, including websites, digital media and email communications.
  • Experience in copywriting for websites.
  • Experience with SEO strategy


Nice to haves:

  • Experience in UX Design, including the creation of wireframes, interactive prototypes and feature set definition.
  • Experience with visual storytelling techniques, including visual design, storyboarding and/or film and video.
  • Experience with cross channel content distribution platforms and strategy.


Bachelors or Masters Degree in English, Communications, Professional & Technical Writing, Design, or related field and a portfolio of work illustrating your experience.

Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.

A shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
Empathy, communication, respect, and the ability to act as a role model at BSD


The company


Blue State Digital is a purpose-driven creative and tech agency. We transform how brands and causes engage their most important people. From Google to UNICEF, from Obama to MIT, from Tate Modern to Ford Motor Company, Blue State Digital helps grow communities, build platforms, and transform organizations for the digital age. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State Digital is a part of WPP Digital and has more than 200 employees in six offices around the world.




About Blue State Digital

We got our start on the campaign trail, pioneering the use of digital to open up the democratic process. But people don’t just vote on Election Day—they vote every day with their wallets, with their time, with their clicks and posts and tweets. By reimagining organizations’ relationships with their most important supporters and customers, we help our clients transform their businesses and scale their impact. For us, this isn’t just work. The campaigns we create, insights we unravel, the platforms we build—it’s all about real impact for real people. To bridge differences and inspire advocates. To redefine how business is done. To defend civil and human rights. To challenge ourselves and our partners to put people first.

Want to learn more about Blue State Digital? Visit Blue State Digital's website.