Digital Strategist

Blue State Digital, LDN

See jobs at Blue State Digital


Develop game-changing strategies based on audience and business insights.


The role 


Blue State Digital is seeking digital marketing experts to apply for Digital Strategist in our London office.

At BSD, this role will be responsible for –

  • Developing strategic plans for organisations adapting to the digital age
  • Identifying tactics and and approaches for utilising digital channels to achieve client marketing goals and audience needs
  • Analysing client capabilities and processes to identify areas for improvement and efficiency
  • Facilitating strategic workshops, presentations and stakeholder interviews
  • Analysis of marketing performance, including funnel optimisation, conversion metrics and digital channel effectiveness
  • A knowledge of marketing automation and CRM. Experience of acquisition planning desirable but not essential.
  • Surfacing and translating insights and data into actionable tests and pilots; advising on investments, segmentation and priorities

We're seeking a professional who can lead work on some of our key accounts, collaborating with account leads and creative teams to develop effective marketing, fundraising, digital experience and advocacy programmes; leading the thinking and strategy on complex accounts and priority new business opportunities; and driving strategy and analysis processes. Your background should be in marketing, fundraising, direct marketing, or CRM. Financial sector, charity or political experience is a bonus (but not essential).

This person will report to the Director of Strategy & Insights in London. They will have significant autonomy in setting the vision and priorities for their clients, working closely with account directors, business development directors, and creatives. The ideal candidate will be excited by helping clients transform how they do marketing, use data to direct business decisions, and be able to help them prioritise and consider the right options for them, in light of audience needs, previous performance and best practice.

This is a role for someone eager to get their hands dirty in workshops, pitches, presentations, and document creation – this is a job for a thinker and a do-er.

You know you’re right for this job if you’ve had traditional agency experience and it’s left you wanting more.


  • Conduct maturity assessments on client marketing, digital or CRM programmes
  • Develop digital strategies at the campaign and organisation level for large clients
  • Partner with clients and assist them in setting realistic objectives for digital, prioritising investments, and understanding relevant audiences
  • Define the role of digital in the context of a client’s marketing funnel, with an eye towards driving conversion and retention
  • Advise clients on the latest digital engagement tactics, KPIs and metrics, and channel strategies
  • Conduct analyses on client’s current situation and performance, and be able to create future recommendations on these areas
  • Both assess and consult on the client’s use of data to conduct marketing and develop communications
  • Participate in, and often lead, workshops with clients to generate ideas and approaches
  • Lead qualitative research processes such as stakeholder interviews, ethnographic research, and site visits
  • Articulate strategies in memos and decks, and present work persuasively and clearly to clients
  • Work with account leads, data analysts, and creative teams to ensure plans are actionable and effective
  • Stay aware of the latest trends and approaches in the digital world, and bring a view of best practices and benchmarks

The team

This person will report to the Strategy Director in London, and will work closely with account directors, business development directors, and creatives. 


Top things we're looking for


  • 3+ years experience in a relevant field (such as digital strategy, CRM, campaign planning, direct marketing, communications strategy, online fundraising, membership strategy, consumer/market research).
  • Experience leading a variety of projects, from the resourceful and no budget to the months-long and in-depth.
  • Client-facing experience and presentation skills
  • Fluent in contemporary digital marketing and engagement programs.
  • Willing to fight for good ideas, but always a team player.
  • Humble in victory, constructive in defeat.
  • Able to think on feet.
  • Self-starter, driven, focused, eager.
  • Amazing attention to detail.
  • Excellent written and oral communication skills.
  • Bachelor’s degree required.


The company 

Blue State Digital is a purpose-driven creative and tech agency. We transform how brands and causes engage their most important people. From Google to UNICEF, from Obama to MIT, from Tate Modern to Ford Motor Company, Blue State Digital helps grow communities, build platforms, and transform organizations for the digital age. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State Digital is a part of WPP Digital and has more than 200 employees in six offices around the world.

About Blue State Digital

We got our start on the campaign trail, pioneering the use of digital to open up the democratic process. But people don’t just vote on Election Day—they vote every day with their wallets, with their time, with their clicks and posts and tweets. By reimagining organizations’ relationships with their most important supporters and customers, we help our clients transform their businesses and scale their impact. For us, this isn’t just work. The campaigns we create, insights we unravel, the platforms we build—it’s all about real impact for real people. To bridge differences and inspire advocates. To redefine how business is done. To defend civil and human rights. To challenge ourselves and our partners to put people first.

Want to learn more about Blue State Digital? Visit Blue State Digital's website.