Director of Content Marketing

Bonobos, New York, NY

Home of better-fitting menswear and an easier shopping experience

Bonobos is seeking a Director of Content Marketing to build a robust content marketing engine that positions Bonobos as a relevant source of sartorial and lifestyle information and inspiration for the modern man, and drives material business impact.

Reporting to the VP of Brand and Integrated Communication, you will be responsible for defining, refining and implementing our content marketing strategy across all social media channels (Instagram, Facebook, Twitter, Pinterest), blog and Youtube, from creating the publishing calendar and leveraging both our internal creative team and external partners to produce assets, to ensuring distribution via owned, paid and earned/syndicated channels, and ultimately measuring performance and optimizing against KPIs.

What you'll do…

Social Media

  • Refine organic strategy of key social media channels (Instagram, Facebook, Twitter and Pinterest), including purpose it serves, visual treatment, franchises, cadence of posting, calendar, levers to accelerate follower growth, dedicated budget, etc.
  • Facilitate and ensure day-to-day execution of social media calendar, including sourcing of UGC and influencer content
  • Translate brand positioning into an editorial calendar/franchises to live across owned channels
  • With the Creative team, build a scalable, repeatable, and sustainable process to source internally produced high-quality content that tells the story of the brand and is consistent in tone (the content will be created and/or sourced by the Creative team)
  • Track and share progress against KPIs, identifying and acting on areas of opportunities
  • Identify publishing, measuring and social listening tools needed to deliver on the goals

Content Marketing

  • Develop a 12-month plan to implement the new content marketing strategy, with laser focus on delivering our SEO ranking, monthly visits and engagement objectives
  • Build and manage a publishing calendar across platforms
  • Brief Creative team on content creation needs and leverage production team for timeline/project management
  • Collaborate with our Creative Director to define content creation needs and how they will be met (what can his team deliver in-house and what needs to be outsourced)
  • Collaborate with channel owners to cross-promote and amplify impact of content
  • Define and implement content syndication strategy, building and maintaining relationships with the most relevant media outlets
  • Partner closely with Technology team in the development of tech enabled touch-points (from the blog to those along the funnel)


  • Own content marketing budget, making investment decisions and tracking spend
  • Collaborate with Insights & Analytics team on A/B tests to prove conversion/LTV impact of content marketing touch-points along the purchasing funnel
  • Monitor and report on content marketing metrics/insights and show continuous improvement of the content strategy based on analytics
  • Build cross-functional relationships across the company, sharing progress with key stakeholders


  • Have 10+ years of experience in a content marketing or editorial role, either at a media organization or content team in a consumer-facing company
  • Have a deep understanding of organic social media platforms and what it takes to grow a brand’s presence
  • Have expertise with outsourcing compelling content marketing assets
  • Know how to scale content creation and distribution, build a loyal audience, optimize for SEO, and engage target audience members
  • Have substantial depth in online content distribution, syndication, and support for native advertising
  • Are a seasoned leader, while also being a team player. You have solid experience in hiring and leading a team to deliver upon high quality standards, though you expect to roll up your sleeves and be involved in the process, as well
  • Are analytical. You value data insights just as strongly as journalistic standards, and you understand how to leverage data and engagement tools to evaluate audience health and growth, as well as content performance
  • Are an entrepreneurial spirit and an exceptional problem solver. You’re thoughtful, but with a bias towards action; you won’t suffer from ‘analysis paralysis’


  • Value exceptional creativity, initiative and witty banter
  • Work hard because we love what we're doing but also believe in balance
  • Will back up our talk with a competitive compensation and benefits package, challenging projects, random acts of team-wide fun, awesome co-workers, and the rare tribal atmosphere that values individuality
  • Are excited to hear from you

About Bonobos

Bonobos is a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Launched online in 2007 with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person. To date, Bonobos has 20 Guideshops across the United States. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into all 118-doors nationwide and to Nordstrom.com. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, and was twice awarded Crain’s “Best Places to Work in New York City”. 

Want to learn more about Bonobos? Visit https://bonobos.com/