Product Strategist

BounceX, New York

The behavioral marketing cloud

We are seeking a strong Product Strategist to bring to market one of our latest Products that will provide a significant impact for eCommerce companies, by unlocking the ability for them to communicate with customers on a one-to-one level through cross-channel prospecting and retargeting campaigns. This Product has already been implemented with a few of our key clients, but now is ready for rollout across all of our new and existing clients. Here’s what you’ll do:  

  • Work across several aspects of Product Strategy– developing go-to-market strategy, training internal teams, creating collateral, gathering client feedback and working with the Product team to develop improvements
  • Strategize how we are positioning our Product from the highest to the most granular levels - relating how our technology can impact a wide-variety of clients
  • Create and execute marketing plans that drive awareness, engagement and product adoption both internally and externally
  • Partner with key stakeholders including Account Management, Sales, Product Management, Marketing Design, and Engineering departments to drive go-to-market strategies, messaging, and education
  • Develop actionable, data-driven insights to inform product and marketing strategy
  • Leverage marketing insights to better understand our customers and represent the voice of the user



Minimum qualifications:

  • BA/BS degree or equivalent practical experience
  • 3-5 years + of experience working within a Direct Response Agency
  • Practical experience working in a Strategy-focused role that handles Director Response Campaigns (AdWords, Facebook Ads, etc.)
  • Strong writing, presentation, and communication skills with an ability to simplify complex and Technical concepts to various audiences


Preferred qualifications:

  • Strong project management skills, with track record of bringing innovative new ideas that drive success for Clients’ Director Response Campaigns
  • Successful track record of planning and rolling out large-scale/global prospecting and retargeting campaigns and ability to identify and implement scalable process improvements using a data-driven approach
  • Proven problem-solving and analytical capabilities
  • Proven ability to develop creative/non-traditional solutions for challenging, undefined problems
  • Passion for working with technology products and solving consumer needs


About Us:

Launched in New York City in 2012, BounceX is the leader in cloud-based behavioral marketing and the fastest growing software company in America. BounceX's Behavioral Marketing Cloud™ identifies previously anonymous visitors, enabling organizations to unlock people-based marketing experiences. For the first time, online businesses are able to target previously unidentifiable opportunities both on and off site. BounceX software is trusted by global enterprises such as Lufthansa, Sears, Uniqlo, Hearst Properties and Comcast. Learn more at BounceX.com

Inc. 5000 fastest growing software company in the US

Deloitte Tech Fast 500

Fortune Best Workplaces in Tech

Crain's Best Places to Work

Ranked #1 in NYC by Entrepreneur Magazine for Top Company Cultures

About BounceX

The ad-tech gurus at BounceX help the top 100 internet retailers (and more) reduce bounce rates as well as increase the time a user spends on a site. 

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