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Senior Technical Program Manager

Branch Metrics, Palo Alto, California, United States

The industry leader of the most exciting space in mobile.


At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of smart, humble, and collaborative people who value ownership over all we do to create a product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

As a Technical Program Manager, you’ll work alongside leading mobile app marketers and strategists to drive value – tracking where Branch is implemented across a portfolio of apps, assessing how teams are using the Branch platform, and identifying gaps where customers can adopt or improve solution value and ROI. This role combines project management, customer interaction, cutting-edge mobile technology implementation, and troubleshooting. This role will require visiting clients and in a local territory, and/or working near an office location. Mobile app development or UX/UI experience is preferred.

As a Senior Technical Program Manager, you’ll get to:

  • Leverage your understanding of mobile and web technology to help customers execute their desired use cases & discover new customer use cases.
  • Recommend best practices to customers that establish a clear taxonomy and governance system for campaign naming and metadata, so data can be aggregated across apps, campaigns, etc in a clear hierarchy that supports customers analytics requirements.
  • Provide program comms and management – act as central point of contact for coordination between Branch and various customer PM teams for technical updates (i.e. SDK updates), solution questions, et al, where needs can't be addressed adequately through Slack.
  • Identify the opportunities, requirements, and risks associated with mobile programs; define milestones and success criteria, and manage schedules.
  • Act as a Branch technical expert and platform admin embed within a customer's organization. Update and maintain customer-specific documentation and serve as a bridge between organizations.
  • Take a holistic view across the greater mobile organization, identifying points to improve collaboration and reduce redundancy.
  • Work alongside Branch account teams (Customer Success and Solutions Engineering) to drive the adoption and growth of the Branch solution throughout a customer's organization.

You’ll be a good fit if you have:

  • 7+ years of experience in project management with a technical background or product-forward role (Product Manager or Program Manager).
  • Solid technical background and the ability to quickly understand technical designs, challenges and risks.
  • Familiarity with the iOS and Android ecosystem in order to communicate the intricacies involved in releasing a production-ready mobile application.
  • [Preferred] A deep knowledge of working with third-party SDKs and the QA process involved to ensure proper implementation.
  • [Preferred] Familiarity with iOS and/or Android programming experience (building apps with Java/Objective-C/Swift, releasing apps to the app store, etc).
  • [Preferred] Web development experience using Javascript, CSS, HTML.
  • Experience pulling data & API logs using basic SQL.
  • [Preferred] Experience using Mobile Analytics platforms like Google Analytics & Adobe.
  • Familiarity with ticketing queue systems like JIRA and debugging tools such as, Charles Proxy, Chrome Developer Tools or related tools
  • Entrepreneurial spirit with strong leadership, who can develop and lead a new initiative from the ground up; thrive in ambiguity.
  • Excellent cross-functional stakeholder management, trust building, and verbal/written communication skills are essential.
  • Has at least 5 years of professional work experience with mobile products.
  • Is driven to proactively identify issues, risks, and opportunities.
  • Applies their technical expertise to care about the details without losing sight of the bigger picture.
  • Communicates effectively with peers, executives, and independent contributors.
  • Has successfully owned and managed programs with external partnerships.
  • Experience communicating technical concepts to a non-technical audience.
  • Problem-solving skills around technical, product, and business questions.

A little bit about us: 

  • Branch has raised more than $600M from investors such as NEA, Founders Fund, and Playground Ventures. 
  • We are headquartered in Silicon Valley and have a presence all over the world.
  • Diversity at Branch ranks in the top 10% for similarly sized companies (by Comparably).
  • In 2022, we were recognized as one of Forbes Best Startups and certified by Great Places to Work.
  • We have more than 3 billion monthly users and are partnered with over 75,000 apps.

If you think you’d be a good fit for this role, we’d love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from different backgrounds and age groups to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our lives, and we can’t wait to show you what we have to offer!

Please note that Branch's COVID-19 vaccination policy requires all team members who will be working from one of our offices or will be attending company events to be fully vaccinated against COVID-19, subject to qualifying accommodation requests. 

About Branch Metrics

What We Do Branch provides solutions that unify user measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app. We're backed by amazing investors who share that vision. In total, we've raised over $113 million in funding from Playground Ventures, Founders Fund, New Enterprise Associates, Samsung Ventures, Ben Narasin, Pear Ventures, Cowboy Ventures, Zach Coelius, Madrona Venture Group, Greylock Partners, Redpoint Ventures, Lightspeed Venture Partners and TriplePoint Capital.

Want to learn more about Branch Metrics? Visit Branch Metrics's website.