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Paid Media Strategist

Brand Knew, Los Angeles

Creativity is the currency.


We're searching for an experienced, entrepreneurial-minded media buyer to strategize and implement digital buys across our client slate. The successful candidate must demonstrate a proven track record of managing paid social campaigns across Facebook, Instagram, Snapchat and Twitter Ads, and search campaigns on Google AdWords and Microsoft Bing focused on CPA & ROI. This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets across platforms. This person must be able to manage multiple projects in a fast-paced and dynamic environment, must be wildly creative, and must display “out of the box” thinking.

Responsibilities:

  • Work hand-in-hand with our marketing teams in developing strategies for existing and prospective clients
  • Implement Facebook, Instagram, Snapchat, Google AdWords, and Twitter advertising campaigns
  • Market-research new product solutions to assist in our overall methodology and approach
  • Manage retargeting campaigns and efforts
  • Work alongside our creative team to optimize and test new ad creative and landing pages
  • Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals
  • Work with creative, marketing, and sales team to build and test campaign ideas
  • Provide reports and updates as needed per client requirements
  • Monitor buying strategies and keep abreast of industry trends

Requirements:

  • 3+ years of experience in launching Facebook, Instagram, Twitter, and AdWords campaigns
  • Experience in testing and optimizing ad creative and re-targeting campaigns
  • Experience setting up A/B split tests and Multi-Variant testing
  • Experience with analytics tools and reporting off of each platform
  • Experience working with developers to set up Google Analytics events and pixels across platforms to properly fire
  • Strong communication, oral and written skills
  • Strong creative skills
  • You should have high attention to detail, be composed under pressure, and be cooperative, adaptable and willing to take on new projects
  • Self-motivated; can learn quickly and work independently
  • Extremely organized, systematic, and able to identify and address issues
  • Punctual, can meet deadlines in a timely manner
  • Have an analytical and data-driven mindset

Perks:

  • Significant opportunity for growth in the company
  • Work alongside an incredible slate of clients and team members
  • Fun, creative and collaborative company culture
  • Unlimited Stumptown cold brew

Compensation

  • Commensurate with experience
  • Longterm disability insurance
  • Health care offering, including dental and vision
  • At the 1 year mark: 401k w/ a 4% matching program
  • Tenure program
  • Unlimited Paid Time Off.

About Brand Knew

Brand Knew is a creative agency and technology studio. The firm offers services in web development, branding, social marketing and media buying, and also applies these services to select start-up ventures in exchange for equity through a developmental venture equity program.

Brand Knew

Want to learn more about Brand Knew? Visit Brand Knew's website.