Email Marketing Specialist

Bright Health, Minneapolis, MN


Duration: Full-Time


The Email Marketing Specialist will primarily be responsible for the day-to-day execution of member engagement email, direct mail and SMS streams with a focus on supporting and implementing personalized Rewards communication. This includes reporting and analyzing results that provides insights to broader marketing team. We are seeking someone who is comfortable with shifting priorities in a fast-paced environment and should be energized by helping define processes as we grow.


  • Assist with the execution of e-mail, including building segments and campaigns within ESP, QA, and deployment
  • Responsible for executing customer centric Rewards campaigns and includes managing third party vendors & key internal work groups to deliver program results
  • Manage and deliver weekly, monthly and ad-hoc campaign reporting and insights
  • Supporting internal technical partners to operate within our current systems and identify, recommend and adopt appropriate technological updates and enhancements
  • Partnering with our creative teams to manage and oversee all aspects of the campaign development process
  • Assisting with life-cycle, triggered and transactional e-mail programs to engage and retain member base
  • Staying current on all policies, practices, trends and technology affecting e-mail communication
  • Identifying, developing and implementing solutions for areas of opportunity in processes and systems


  • Degree in Marketing, Advertising, Communications, or similar.
  • 4 years experience working in a marketing/technology organization with 2+ years of e-mail marketing experience, including experience working in an ESP
  • Additional experience working in SMS, Direct Mail, eCommerce or Digital Marketing preferred
  • Proficiency in e-mail coding and programming languages (HTML)
  • Experience leveraging data inputs to create segments, design tests, execute reporting and provide insights
  • Database marketing experience is a plus


  • Ability to thrive and quickly pivot in a dynamic environment with evolving processes
  • Effective written and verbal communication skills
  • Detail-oriented, analytical mindset with the ability to interpret and translate technical findings into accessible updates and recommendations for business stakeholders
At Bright Health, we brought together the brightest minds from the health care industry and consumer technology and together we created Bright Health: a new, brighter approach to healthcare, built for individuals. Our plans are easy to manage, personalized and more affordable, giving people the quality care they deserve. Through our exclusive care partnerships with leading health systems in local communities we are reshaping how people and physicians achieve better health together.
We’re Making Healthcare Right. Together. 

We've won some fun awards like: Great Places to WorkModern HealthcareForbes, etc. But more than anything, we're a group of people who are really dedicated to our mission in healthcare. Come join our growing team!
As an Equal Opportunity Employer, we welcome and employ a diverse employee group committed to meeting the needs of Bright Health, our consumers, and the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


About Bright Health

Here’s the great thing about building a health plan from the ground up. We get to ask "why" at every turn – and make every decision a thoughtful one. But we’re different than other new health insurance companies because we come from big places. Our leaders have decades of experience working in health insurance and are committed to improving the customer experience. They started Bright Health because they know what to do and, more importantly, what not to do when creating a system that will actually work in your favor. Bright Health believes healthcare can be done better. Our carefully selected network: When we sat down to design Bright Health plans, we were thinking about relationships – the one between you and your doctor, and also the one between us and your doctor. Then we set out to create purposeful partnerships with caring providers. We call them our Care Partner. Our tight-knit network gives you access to a community of compassionate providers who are working together with us and with each other to help you live Brighter. Our commitment to service: When you need care, you want someone familiar who can help you, someone who actually feels good to interact with. And in-between visits to the doctor, you want someone who will help you thrive. So with any Bright Health plan, you get us, your Bright Health Team. We’re here, ready to help. No matter if your question is “Can I see this doctor?” or “How much is covered?” it’s easy to reach a real person who can get you the right answers and help you find the right care. There, that’s better. Our Whole Health Rewards: Keeping good health extends far beyond how many steps you take, what your BMI is, or what kind of food you eat. Don’t get us wrong, those things certainly contribute to your well-being but there’s a whole lot more to the picture. We provide opportunities for you to earn $$ throughout the year for making good decisions that lead to a Brighter life. When you and your health plan both want what’s best for you – it makes staying well a whole lot easier.

Want to learn more about Bright Health? Visit Bright Health's website.