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Jr. Social Media Strategist

BuzzFeed, Mumbai

The social news and entertainment company.


BuzzFeed is looking for a social media genius to work in our Mumbai office and manage our social media presence in India. You will have experience handling YouTube distribution, overall video distribution and other social media at a news or entertainment organisation, superior social media judgement, excellent communication skills, and a killer sense of humour. This job entails being obsessed with figuring out what people are sharing, liking, reacting to, and talking about online. 

You will:

  • Manage BuzzFeed India’s various social media properties, including a YouTube channel, a handful of Facebook pages, an Instagram account, and two Twitter accounts. 
  • Strategize for the growth of BuzzFeed India’s existing social media pages.
  • Develop strategies for expanding on to other emerging social platforms.
  • Schedule posts across all of BuzzFeed India’s social platforms, using your own insights to make decisions about the timing and packaging of those posts.
  • Manage social coverage during major live events (award shows, sporting events, etc.), which may fall outside regular office hours.
  • Work and ideate with content producers to create short videos and memes for our social accounts.
  • Experiment and analyse with new formats and frames that resonate with Indian internet users.
  • Track the performance of various assets across social profiles, and use data analytics to share learnings with the content creation team.
  • Keep up with current news and affairs, and be ready to react to them with incisive or funny (or both!) content on social media.
  • Be our eyes and ears on the social web: stay abreast of trends in the meme-verse, to keep us at its cutting edge.

You have:

  • Minimum 2 years experience in a social media role.
  • An entertainment obsession with an interest and understanding of creating, promoting, and distributing shareable content across multiple platforms, especially video.
  • A demonstrated ability to craft tweets, Facebook posts, and live social coverage, that people want to share and engage with.
  • A deep understanding of YouTube, Facebook, Instagram, Twitter, and TikTok, including why content on those platforms becomes popular.
  • Experience with real-time analytics and social sharing tools.
  • Well-rounded knowledge of photo and video editing software.
  • A proven social presence across multiple platforms.
  • Able to multi-task 
  • Able to pay complete attention to detail.
  • Flexibility to work outside regular office hours, including occasional early mornings, late nights and weekends.

Life at BuzzFeed

At BuzzFeed, we believe our work benefits from the diverse perspectives of our employees. As such, BuzzFeed celebrates inclusion and is committed to equal opportunity employment. As a BuzzFeed employee, you can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions
  • Opportunities for personal and professional growth through work experience, offerings from our in-house Learning Team, Employee Resource Groups, and more
  • An attractive compensation package, including salary and equity
  • A generous and well-rounded benefits program featuring PTO, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more
  • No shortage of snacks, catered lunches, beverages, birthday treats... even leftovers from the Tasty kitchens!

BuzzFeed is the leading independent digital media and tech company, delivering news and entertainment content to a global audience. We value experimentation, teamwork, inclusion, humble confidence. At BuzzFeed, you’ll work collaboratively with inspiring colleagues to create tools, technology, and content that helps connect people all over the world.

About BuzzFeed

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New media giant, BuzzFeed, attracts over 200 million unique visitors per month, or more quantifiably, everybody on your newsfeed, all the time. 

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