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Programmatic Account Manager

BuzzFeed, Los Angeles

The social news and entertainment company.


Programmatic Account Manager 

 

The Programmatic Account Manager is an integral role within BuzzFeed’s Programmatic Sales and Operations team, and will be responsible for managing the day-to-day execution and performance of our programmatic business. This role will be tasked with providing high quality customer service as well as helping to maximize programmatic revenue & yield. 

 

You will: 

Setup and manage PMP campaigns across all clients, platforms & technology partners. Provide pre-sales and post-sales support to the sales team. Pull audience data and research about why BuzzFeed provides a good alignment for an advertiser

Provide guidance on best tactics (targeting, ad sizes and formats) for specific goals & KPIs. Create in depth wrap reports for PG campaigns and top spending PMPs to drive renewal. Develop strategic media plans in response to RFPs; work with inventory team on avails for understanding sell-through and high-performance inventory, along with content packages, native ad units, and data solutions across BuzzFeed's portfolio. Develop strategies to identify top spending open auction clients and PMP clients and upsell to higher spend levels. Optimize PMPs & serve as client contact for any troubleshooting or performance issues.

Long term goals for this role: 

  • Track and analyze recurring deal issues and communicate trends to team leads 
  • Work with Product team for additional features & capabilities that will help achieve the goals of our programmatic partners
  • Maintain working knowledge of the business needs of specific advertiser verticals (Auto, Entertainment, CPG)

 

You Have:

  • 3+ years of digital media experience with at least 1 year of direct experience in the programmatic media ecosystem
  • Extensive Media Planning experience, with knowledge of DFP and SSP platforms and tooling a must.
  • Proficiency and experience with Excel, as well as Keynote or other presentation tools.
  • Experience in a client facing role

 

Life at BuzzFeed

At BuzzFeed, we believe our work benefits from the diverse perspectives of our employees. As such, BuzzFeed celebrates inclusion and is committed to equal opportunity employment. At BuzzFeed, you can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions
  • Opportunities for personal and professional growth via work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
  • An attractive and equitable compensation package, including salary and stock options
  • A generous and well-rounded benefits program featuring PTO, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more
  • Plenty of snacks (healthy and indulgent), catered lunches, beverages, etc..

BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company aims to spread truth and joy across the internet by producing articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.

BuzzFeed is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

About BuzzFeed

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